Category : GEO

GEO Metrics: How to Measure Your AI Search Optimization Performance

Generative Engine Optimization (GEO) is only as effective as your ability to measure it. Unlike traditional SEO — where rankings, traffic, and click-through rates provide clear feedback loops — AI search optimization requires entirely new measurement frameworks. AI engines don’t produce rankable blue links. They produce generated responses, citations, and brand mentions in contexts that … Read more