Generative Engine Optimization—GEO—is the discipline of getting your brand, your content, and your expertise cited and referenced by AI search systems like ChatGPT, Perplexity, Gemini, and Grok. If you have been running SEO for more than a few years, you remember the period when people asked “should we be doing SEO?” Today, the same question … Read more

After running over 450 GEO campaigns across verticals ranging from SaaS and e-commerce to healthcare and legal, we have hard data on what actually moves the needle in AI-powered search. Not theory. Not speculation pulled from a leaked prompt or a forum thread. Real campaign results, measured against controlled variables, with the wins and losses … Read more

Most SEO guides cover FAQPage and HowTo schema. But in the era of AI-powered search—where Google’s AI Overviews, Perplexity, and ChatGPT browse and cite your content—schema strategy needs to go much deeper. This guide covers the advanced structured data types that signal authority to AI systems and unlock maximum SERP visibility. At Over The Top … Read more

AI systems confidently state false things about brands every day. A company’s founding date gets wrong, a product capability gets invented, a CEO’s background gets mixed up with someone else’s. For most of the history of web search, brand reputation management was about controlling what appeared in search results. In the AI search era, the … Read more