Category : Advanced SEO Techniques

Video SEO: Schema, Transcripts, and Signals That Get Videos Ranked

Video SEO: Schema, Transcripts, and Signals That Get Videos Ranked

Video content now dominates search. Google surfaces video results in over 26% of all search queries, and that number is climbing. But most marketers are still leaving visibility on the table—publishing videos without the schema, transcripts, or structured signals that actually get them ranked. This guide changes that. At Over The Top SEO, we’ve helped … Read more

Category : GEO

AI Hallucinations and Brand Risk: Protecting Your Reputation in AI Search

AI Hallucinations and Brand Risk: Protecting Your Reputation in AI Search

AI systems confidently state false things about brands every day. A company’s founding date gets wrong, a product capability gets invented, a CEO’s background gets mixed up with someone else’s. For most of the history of web search, brand reputation management was about controlling what appeared in search results. In the AI search era, the … Read more

Category : Advanced SEO Techniques

Technical SEO for AI Crawlers: Configuring Sites for GPTBot, ClaudeBot, Perplexitybot

Technical SEO for AI Crawlers: Configuring Sites for GPTBot, ClaudeBot, Perplexitybot

AI crawlers are now a significant and growing portion of web traffic, and most sites are either inadvertently blocking them or failing to serve them in ways that maximize citation potential. GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, and a handful of others are actively crawling the web to build training datasets and power real-time retrieval. Technical … Read more

Category : GEO

GEO for B2B: Getting Your Brand in AI Answers in Complex Sales Cycles

GEO for B2B: Getting Your Brand in AI Answers in Complex Sales Cycles

B2B buying cycles are long, complex, and increasingly AI-assisted. Your prospects are asking ChatGPT, Claude, and Perplexity things like “What’s the best enterprise CRM for mid-market SaaS?” or “Which cybersecurity vendors do analysts recommend?” — and if your brand isn’t showing up in those answers, you’re invisible at one of the most critical stages of … Read more