Video content now dominates search. Google surfaces video results in over 26% of all search queries, and that number is climbing. But most marketers are still leaving visibility on the table—publishing videos without the schema, transcripts, or structured signals that actually get them ranked. This guide changes that. At Over The Top SEO, we’ve helped … Read more
Guy Sheetrit
Master conversational content AI chatbot citations with our comprehensive 2026 guide. Expert strategies, top tools, step-by-step implementation, and real-world case studies from Over The Top SEO.
Guy Sheetrit
AI systems confidently state false things about brands every day. A company’s founding date gets wrong, a product capability gets invented, a CEO’s background gets mixed up with someone else’s. For most of the history of web search, brand reputation management was about controlling what appeared in search results. In the AI search era, the … Read more
Guy Sheetrit
Master GEO performance metrics AI traffic with our comprehensive 2026 guide. Expert strategies, top tools, step-by-step implementation, and real-world case studies from Over The Top SEO.
Guy Sheetrit
The death of third-party cookies is complete. What took years of delays and industry negotiation has finally landed, and marketers who spent those delays waiting instead of adapting are now flying blind on attribution. The good news: the cookieless attribution problem is solved — not with one silver bullet, but with a combination of methodologies … Read more
Guy Sheetrit
Master zero-party data collection preference centers with our comprehensive 2026 guide. Expert strategies, top tools, step-by-step implementation, and real-world case studies from Over The Top SEO.
Guy Sheetrit
The AI platform wars are being fought on a marketing battlefield. Marketers who’ve tested Claude, ChatGPT, and Gemini across real campaigns — not just demos — know that the gap between these tools isn’t just about raw intelligence. It’s about specialization, workflow integration, and which platform consistently delivers output you can actually use. This comparison … Read more
Guy Sheetrit
Master AI analytics tools marketing insights with our comprehensive 2026 guide. Expert strategies, top tools, step-by-step implementation, and real-world case studies from Over The Top SEO.
Guy Sheetrit
AI crawlers are now a significant and growing portion of web traffic, and most sites are either inadvertently blocking them or failing to serve them in ways that maximize citation potential. GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, and a handful of others are actively crawling the web to build training datasets and power real-time retrieval. Technical … Read more
Guy Sheetrit
Master lazy loading SEO best practices with our comprehensive 2026 guide. Expert strategies, top tools, step-by-step implementation, and real-world case studies from Over The Top SEO.
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.