Ask an SEO expert about link building and you will receive multiple responses – that it is an essential SEO skill; that it combines various skills like psychology, content, marketing, sales, and programming; that it is key to improving search engine traffic, and so on and so forth. According to a 2017 Search Engine Land study, Google considers backlinks to be the strongest indicator of rank authority. However, you’ve got to realize that you need to innovate and adopt the latest advanced link building methods in 2018 to stay relevant and stay at the top.
But Why This Obsession With Links?
Well, Google’s PageRank Algorithm was a game-changer as it not only analyzed page content, but took into account the number of people linking to that particular page. Fast forward 20 years and links still happen to be the best way of determining page quality. However, since the Google Penguin update of 2012, the search engine focuses more on quality than quantity.
What this means is, random/bad links will no longer find any favor with Google. In 2018, businesses need to step up their link building game, and that requires following the latest and the best tactics. Find out what they are below:
Get Help from Your Competitors
Find Out the Common Backlinks Used by Your Competitors
Research the various competitors your business has, and notice the common backlinks between them. Now eliminate the ones that are already present on your site and you will be left with the ones that you don’t have yet. But you need to acquire these backlinks. Why? Because most of your competitors have them, which means they hold value.
This is a simple process. Start by analyzing the backlinks using a tool like the Common Backlinks Tool (CBLT).
Now, enter a maximum of 10 rival companies and begin generating the report. Use CBLT to find common backlinks as well as the techniques and sources used by the competition.
Acquire Indirect Backlinks from Rival Companies
Use a tool like Link Juice Thief (LJT) to discover the common websites your competitors link to. More often than not, these websites tend to be high authority pages within the SEO industry. Analyze these links and try to get them for your site.
Often, the Link Juice Thief (LJT) results will resemble the ones from the Common Backlinks Tool mentioned above, proving that the pages linked by your competitors are authoritative websites in your respective industries.
Link to these websites if you wish to provide your business page with a big boost. But know that doing so creates an indirect opportunity for your competitors to link to your site as well. If that’s okay, proceed with link building. Just be sure to pick the web pages with a high enough LRT Power*Trust, low risks, and high relevance to your field.
Harness the Power of Reddit
Reddit is a social news aggregator, discussions, and web content rating site. With a 250 million strong user base, the website caters to various industries. There’s no reason why it shouldn’t serve your SEO needs too. An innovative feature of this platform is that it allows you to view where a particular domain was shared on their site. Use it to monitor your own site along with that of your competitors.
How Do You Do That?
Here’s an example. If I enter a specific query – https://www.reddit.com/domain/moz.com/ – I will be able to see the recently shared stories from Moz on the Reddit platform:
This way you can check if someone submitted your article to a little-known sub-Reddit, sending numerous visitors to your website. Of course, there’s no guarantee that these visitors will remain on your website for a long period, but at least, you can use this opportunity to promote your page in the future.
Does This Work For All Websites?
Keep in mind, however, that new websites or the ones with minimum shareable content will not produce many results. But, at least, you can run rival business through the same query and receive innovative content ideas and insights on which sub-Reddits produce the best results. Once you become familiar with the Redditors interested in your niche, use the information to create viral posts that increase your opportunity of reaching more industry people and getting linked.
Wondering what guestographics are? Well, just the hottest link building method of 2018! Create an infographic and then pitch it to the relevant audience in exchange for a link. Think of it as a guest post but with an additional infographic.
First, post an infographic on your website.
Of course, you need to create the infographic first. This involves picking the right subject, designing the infographic, or outsourcing the task to somebody else.
- Use tools like Canva to create a great-looking with minimum effort and skill. Once you’re done, upload it to your website. Add some content to it.
- Now look for other websites in your niche that cover interesting topics. Contact them and pitch your infographic to them.
- Sweeten the deal by offering an extra 200 to 500 word intro content to go along with the infographic.
- Do not forget to add your link in this content.
Understand Benefits of Guestographics
High-Mileage Investment: Sure, it requires money and time – valuable business resources – to create an infographic. However, the upside is that your investment lasts a really long time. Design a single infographic and you’ll find hundreds of websites in your niche. Even if you manage to get a dozen backlinks from these, it indicates a decent conversion rate. So, the price of one infographic gets you a high mileage investment – one you can use and reuse as required.
Better Control Over Target URL and Anchor Text: Enjoy better control over the anchor text, which is quite important when trying to rank pages and develop brand signals.
More Shareable Content and Multichannel Traffic: Some industries are targeted more than others. An infographic increases the chances of your post being shared because users love visual content.
Links From Harder-to-Get Websites: Guest posting has long been considered one of the best link building methods. But the thing is, it’s 2018 and people now prefer visuals over text-heavy content. So, not every website accepts guest posts nowadays. But an infographic gives you a whole new means of pitching to such sites.
Thus, guestographics are a great way to tap into all this because link-building isn’t just about link-building; it also involves the track and referral traffic and potential clients.
Make link building an indispensable part of your marketing in 2018. Remember links strongly influence the visibility of your website in search. But make sure the link building strategy you develop connects you to links of value. This value may take different forms, but it all comes down to accurately guessing the value offered by your website. Leverage that value for links on the Internet. While it’s not uncommon to face problems while link building, concentrating more on the value of your business plus implementing the techniques given above will ensure successful link building and a healthy growth in your company’s online presence in 2018.