London Local Seo Service
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Boost your London SEO now – Over The Top SEO London
We contracted “Over The Top SEO” to build our business a new website, to replace one that a previous designer was never able to complete properly. OTT produced a professional set of pages that are informative, load reliably, are easy for the user to navigate, and that contain all the information we requested. The company was well aware of the essentials on where and how to place our business information, so that viewers stay engaged, and provided additional input to combine with our designs, resulting in an informative and user friendly experience.
They also optimized the site using some behind the scenes expertise, which allows our potential customers to find our website easily. This is a valuable part of even having a website in itself. Outstanding customer service and professionalism!
It was nice to work with specialists and experts that understand Search Engine Optimization and how to make it work for our business. We tried to work on our rankings and SEO for ourselves but to no avail. We're very content with our results and happy to recommend Over The Top SEO to all we know. Happy we took the chance and moved forward with them.
London based businesses are popping up faster now than ever before. Last year, over 600,000 new companies opened their doors in the UK. That means, 600,000 new competitors, trying to steal clients’ attention from your establishment or website. But it also means increased attention and focus on your market. With new businesses coming in, it brings more opportunities and drives more people.
In fact, since 2011 the number of startups being launched every year has been increasing. From coffee shops to apps, fintech to education, entrepreneurs, and founders are flocking to London to get their businesses off the ground.
And, it makes sense. London may be an old city with immense history, but it’s a city on the rise. It’s a city begging for new companies to come in and set up shop and it’s got everything going for it.
It has some of the best talents within walking distance. Oxford, Cambridge, Kings College, University College of London, all right on the doorstep. These colleges attract some of the world’s best students. They come to London and fall in love with the culture and the city. Every year hundreds if not thousands of new grads enter the marketplace looking for a job. Looking for a company where they can make a difference.
It’s becoming easy to open your doors in London. The city is making it easy to start a business. They offer financial support to new companies and new entrepreneurs, entrepreneurship visas for non-citizens to come start their company in London, and small business grants for those that qualify.
Access. London is a connected city; it has hundreds of flights in and out every day. Almost half of its 8 million residents were born outside the city. It’s surrounded by busting towns and cities, each with more potential than the last.
Capital. In the first six months of 2016, British companies saw $1.3 billion dollars in investments. Investors are attracted to the city because that’s where the talent is. It’s becoming the Silicon Valley of the UK. New companies come here for the environment, investors come for the companies, then companies begin chasing the investors, and the cycle continues.
Exposure. There’s no denying the amount of opportunities for exposure in a bustling city. There are newspapers, reporters, tv, radio, 8 million people, and all their friends and family. Those people are all potential customers; they’re all people who might know someone interested in what you offer.
Finally, London is a fun city! The startup culture has taken over; there’s nightlife, daytime activities, good food, good drinks, everything a city needs to make a great home.
With all that going for it, it may be hard to stand out from the crowd. That’s where local SEO comes in. Local SEO is vital for your business in London. Those same 8 million people living in London are searching online for products like yours. They are reviewing products online, they’re talking about products, and they’re buying products. Ranking for local SEO means you begin to bring those customers over to your business.
96% of PC owners do online searches for local products and services … along with 81% of tablet owners … and 79% of smartphone users.
Our London SEO team can help those people doing local searches find your business and become your customers …
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Get Found In London: Why Local SEO Matters
Local search SEO in London can help you show up in Google’s “map pack,” “local pack,” or “3-pack,” as the first 3 spots below the map are usually called. Getting featured among these three companies is key to driving customers to your website.
Here’s an example of what that “3 pack” looks like for a local search in London …
The reason Local search SEO is so valuable is that people who are using local search are people that are ready to act. 82% of people doing a local search will take action: call, visit a retailer or buy something offline (TMP/comScore). And 61% of local searches lead to a purchase (Search Engine Watch) — especially if they find you while searching on a smartphone. If you can get your local SEO ranking in London higher than your competitors you can begin to drive those people to your business.
That’s why you want to rank high in a local search in London. You want to be found on that map you see above, you need to be on that map … and you need to outrank your competitors when people in London are searching for your type of business. 61% of clicks come in the first three results on a Google Search Engine Results Page or SERP, and 91.5% come from results on the first page (Chitika). If you’re not ranking, people aren’t finding you, and your business is losing money.
CAN SEARCHES IN LONDON LEAD TO MORE TRAFFIC TO YOUR SITE?
Yes, they can.
But, to drive that traffic to your site it needs to rank in local search rankings. Your local search rankings depend greatly on prominence; how well known and trusted your business is in London. Because Google only wants to send people to websites worth trusting. That’s why Google is so popular.
There are three key factors that contribute to your local search ranking in Google: citations, reviews, and links.
1) Citations are mentions of your business somewhere on the web. They often include your company information like name, phone number, and address. Local citations are often found in directories like Google+, Yellowpages.com, Manta.com, etc. But Google also counts citations found on newspapers sites (like London Evening Standard or The Camden Gazette), blogs, event listing sites, etc. By getting your website more citations you are giving people, and search engines more places to get exposed to your product or service.
2) Reviews are critical. What are people saying about your business on review sites like Yelp or TripAdvisor? Google counts the number and quality of reviews and takes that in account when determining your local search ranking.
As mentioned above, Google only wants to send people to prominent websites worth trusting. Reviews help build that trust and authority and help build your online presence.
3) Backlinks or links to your site from other well-established local websites are the final key part of search algorithms in Google. Because it’s hard to fake a link to your website from another local business. These are vital.
Not all backlinks are created equal. Links from quality, London based businesses that are respected, are valued much higher than links from low-quality spam websites. In fact, links from low-quality websites may hurt your page’s performance.
GET FOUND BEYOND LONDON: WHY SEO MATTERS
First, let’s define SEO. Search engine optimization brings more customers to your London based business by ranking your website higher in Google, Bing, Yahoo and other search engines.
But SEO isn’t just about building a website for search engines. It’s about building a website for people – that’s what search engines want. And by building a website for people, you will begin to rank higher. And this is how we deliver results for you in London. We focus on bringing your top qualities to the people of London so they can see what makes your business special.
Fact: The majority of web traffic comes from just 3 search engines: Google, Bing, and Yahoo.
The reason Search engine traffic is valuable is that it is targeted and user-generated. With local search traffic you are getting in front of people who are actively looking for products you offer. It’s like opening a store in Westfield and getting the walk-in traffic. Except with search, you don’t need to open an expensive storefront.
But if search engines can’t find your website, that means customers can’t find your website. And if customers can’t find your website, you miss out on opportunities … which go to your competitors. That not only leads to a loss of revenue on this customer, but you lose the referrals they may send, the repeat business they may bring, and all other future revenues from that person.
More search engine traffic can bring you customers and revenue unlike anything else. That’s why investing in SEO can deliver a significant rate of return when compared to other marketing. SEO is an up-front investment with a long-term benefit. A good local SEO strategy will stay effective for a long time. It doesn’t cost any extra as effectiveness goes up.
Fact: The rules of search are changing. Constantly.
Google changes its search algorithms about 10 times every week – nearly 600 times a year. And every one of those changes can push your site up or down in the local London search results. It’s a full-time job keeping up with the changes.
As a business owner, you don’t have time to keep up with all that; you have a business to run. That’s where we come in. Because SEO in London is our business. It’s what we do.
HOW CAN WE HELP YOUR BUSINESS IN LONDON?
We’ve delivered increased website traffic to over 1,000 clients in London and beyond since 2006.
And our clients range from attorneys to software developers … consultants to high-end retailers … locksmiths to photographers — we’ve seen it all.
That’s why, when you join us, you join more than 1,000 clients in London and beyond who enjoy our 96% satisfaction rating.
Because less than 4% of our clients ever leave. The other 96% stay on indefinitely. That’s the highest retention rate of any digital marketing agency or SEO service we know in London or anywhere.
Some of our clients
Why don’t you see more websites?
Because over 98% of our clients request confidentiality. You would, too, if your site suddenly ranked higher than your competitors and you started getting their customers! That’s why we respect our clients’ wishes.
But we’d be happy to show you specific SEO case studies based on your industry. That way, you can decide for yourself …
What to do now?
Take the next step. Request your Free SEO Diagnostic Review to discover lost opportunities in your website rankings. There’s no cost and no obligation.
During your 30-minute meeting by phone or Skype, an Over The Top Houston SEO Advisor will perform an analysis of your website to uncover lost opportunities in your search rankings. You’ll see what your website does well, what it doesn’t, and what to do next.
There’s no cost and no obligation, if you qualify.