Schema markup has always been important for SEO. For GEO, it’s non-negotiable. Structured data is the language AI retrieval systems speak natively. When you implement comprehensive schema, you’re handing AI models a structured map of your content — who you are, what you’re saying, and why it matters. Without it, AI systems have to guess. … Read more

SaaS companies live and die by discovery. When a potential customer asks an AI assistant ‘What’s the best project management tool for remote teams?’ or ‘Which CRM has the best automation features?’, the brands in that answer win demos. The brands not in it don’t even exist. I’ve worked with SaaS companies from early-stage to … Read more

For 20 years, link building was the backbone of SEO authority. In the GEO era, citations are the new links. When an AI model cites your brand as a source in its response, that’s an AI citation — and it’s worth more than most backlinks. The audience is more targeted, the intent is higher, and … Read more

Every few years, someone declares SEO dead. It never is. But this time, the shift is real. Generative Engine Optimization isn’t killing traditional SEO — it’s evolving it. After 16 years in this industry, I can tell you: the brands that understand what changes and what stays the same will dominate both channels. The ones … Read more

You can’t optimize what you can’t measure. That’s been true in SEO for two decades, and it’s equally true in GEO. The problem: traditional SEO tools don’t track AI citations. Google Search Console doesn’t show you whether ChatGPT mentioned your brand. Ahrefs doesn’t track Perplexity citations. You need purpose-built GEO monitoring — and the market … Read more

Local businesses have a massive, underexploited opportunity in GEO. When someone asks an AI assistant ‘What’s the best Italian restaurant near downtown Austin?’ or ‘Find me a reliable plumber in Dubai Marina,’ the AI generates a list of recommendations. Those recommendations are increasingly replacing Google Maps and local pack results as the primary local discovery … Read more

I’ve spent 16 years watching search evolve. I’ve seen Google go from ten blue links to knowledge panels, featured snippets, and now AI-generated answers. Each shift created winners and losers. The GEO shift is the biggest yet — and it’s just beginning. Here are my predictions for how AI search and GEO will evolve over … Read more

If your brand doesn’t appear in AI-generated answers, you’re already losing market share. Generative Engine Optimization — GEO — is how businesses ensure visibility in ChatGPT, Gemini, Perplexity, and every AI search surface that’s replacing traditional blue links. I’ve spent 16 years in SEO. The last two have been the most disruptive I’ve ever seen. … Read more

ChatGPT has 200+ million weekly active users. When they ask about products, services, or solutions in your industry, is your brand in the answer? If not, you’re ceding ground to competitors who figured this out first. Here’s the framework we use at Over The Top SEO to get our clients cited by ChatGPT consistently. Understanding … Read more

E-commerce is ground zero for the GEO revolution. When shoppers ask AI assistants ‘What’s the best running shoe for flat feet?’ or ‘Which CRM is best for small businesses?’, the AI’s answer becomes the new shelf placement. If your products aren’t in that answer, your competitor’s products are. Here’s how e-commerce brands win the GEO … Read more