Information Architecture for AI: Structuring Sites So AI Can Cite You Something fundamental shifted in how people find information online. In 2024, over 40% of 18-34 year-olds started their search with an AI chatbot rather than Google. By 2026, that number crossed 60%. And here’s what most SEO teams haven’t internalized yet: AI citation isn’t … Read more
Guy Sheetrit
Comprehensive guide to Claude AI Anthropic search brand citations — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
Comprehensive guide to Microsoft Copilot search optimization — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
Comprehensive guide to GEO e-commerce AI shopping assistants — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
AI search is changing the e-commerce funnel. The traditional path — search query, organic results, click through to product page, purchase — is being supplemented and in some categories replaced by AI-generated answers that recommend products directly. When a user asks “best noise-cancelling headphones under $200,” AI Overviews, Perplexity, and ChatGPT Search generate lists of … Read more
Guy Sheetrit
The question used to be: “Does my website rank on page one of Google?” The question in 2026 is increasingly: “Does ChatGPT mention my business when someone asks about my industry?” AI brand mentions are becoming a primary visibility metric, and most businesses have no systematic strategy for earning them. This guide explains exactly how … Read more
Guy Sheetrit
AI search engines don’t operate in a legal vacuum. Every time a large language model synthesises an answer from scraped web data, it makes decisions about personal data that regulators in Europe, California, and increasingly across the globe are watching very closely. GDPR, CCPA, and a growing patchwork of national AI regulations are reshaping how … Read more
Guy Sheetrit
The rise of AI-powered search has fundamentally changed what “good content” means. A page that ranked #1 on Google for three years may receive zero citations in ChatGPT responses. Meanwhile, a newer article with half the word count consistently gets cited across AI platforms. The difference, almost always, comes down to one thing: whether the … Read more
Guy Sheetrit
The Future of Search: Expert Predictions for 2027 and Beyond Search is undergoing its most profound transformation since Google launched in 1998. The convergence of large language models, multimodal AI, and shifts in user behaviour is redrawing the map of how information is found, consumed, and acted upon. For SEO professionals, marketers, and business owners, … Read more
Guy Sheetrit
Most GEO strategies are built around English. That’s understandable — English is the default language of SEO documentation, AI research, and digital marketing best practices. But if your business serves global markets, stopping at English means ceding entire continents of AI search visibility to less sophisticated competitors. Multi-language GEO is one of the highest-opportunity areas … Read more
Guy Sheetrit