E-commerce SEO Tips
E-commerce is the art of selling online. But is that it? You have an idea, you have great products to sell, what next? An online store is the answer to sell online. But this is just the beginning. e-commerce SEO is quite challenging and much more than just having an online presence.
In order to sell online, you need to be sure that customers can find you. But this can only be done through the right SEO strategy.
Over 70% of people hardly look past beyond the first page of Google results for their specific keywords. Is your site on the first page?
Over The Top SEO provides premium consultancy services to blogs, enterprises and E-commerce stores. based upon our hard-earned experience,
we are sharing some of the finest E-commerce SEO Tips so that you can be on top of your game and we are positive that those tips can be helpful to you and your business.
Ready to roll your sleeves and optimize your store?
Read on the following E-commerce SEO tips for optimizing your online store:
1. Do keyword research
The right design, the right content, and the right keywords all combine up to provide optimum experience on your website. Use Google AdWords Keywords Planner Tool to search for long tail keywords related to your products.
People tend to be quite focused while searching for products. If you are an online fashion store, you need to optimize each page. For example, optimizing a page for “black ladies denim jeans” for keywords such as “denim jeans” is not a good idea. Keywords and product descriptions should be targeted and focused exactly upon the product to stand out.
2. Duplicate Content is a BIG NO NO!
Google would destroy your website if you are found copying pasting from competitors. Using same product descriptions such as that of the product manufacturers, is a widely misused practice that unfortunately many e-commerce webmasters still abuse.
Having unique product descriptions is quite challenging, especially if you have similar products. But go ahead and hire a copy writer who specializes in developing good quality product descriptions.
Your website rankings would be vanished from search engine results pages having copied or poor quality product descriptions.
3. Make SEO-friendly URL structure for crawlers to understand your website
URL structure is like a foundation of your website. Do not underestimate the important of having a high quality and proper URL structure that is easier for search engine spiders to understand and index your website. URL structure is as important for search engine spiders as it is for your target audience. To help search engines crawl your website, you need to hire a developer to create a sitemap for your E-commerce store and submit it to Google and other search engines.
4. Write unique and high quality product descriptions
We need not to emphasize upon this point further. Product descriptions provided by manufacturers should never be used on your site. They are not designed in a way to sell your products. Also, many other retailers are using the same description resulting in duplication of content. Write unique product descriptions. Check what your competition is doing. Ideally speaking, the word count for a product description should be no less than 100 words, but it should also not look like an article or a blog post. A jewelry product may require up to 200 words, but a laptop may need more than 500 words in a review format. Find out what works for your market and study the overall market trends in your niche.
After all, product descriptions form a major part of your site’s overall optimization strategy and are a backbone for your E-commerce store. Do not let search engines penalize you for copying the product descriptions.
5. Optimize product images wisely
Product descriptions and images are 2 vital elements for any E-commerce store and both are critical for providing relevant traffic to your website. You may have an awesome product image, with a great product description. But how about search engines? How would they “read” your product images? Alt text!
You need to optimize your product images with alt text, using the keywords and a nice catchy title for search engines to index your images.
Without proper optimization of your images, you are lost in rankings.
6. Get rid of broken links
Broken links destroy your site’s complete navigation structure. Not only it provides a poor visiting experience for your visitors, but also becomes an obstacle for search engine spiders to crawl your website. The “Page 404 Not Found” type of errors is a big nagging experience for your potential customers who may never come back to your site as you have wasted their precious times. Tools like Screaming Frog scan and analyze your website for broken links. Use these tools to find out the broken links and improve SEO of your online store.
Products that are similar in nature need to be interlinked with anchor text to other pages of your website. For example, you should have a link for “iphone cases” on pages like “iphone 5 cases”, “iphone 6 cases” so that when visitors get back to the main page, they can browse and select through a number of different covers for iPhone 5, iPhone 5S, iPhone 6, iPhone 6 Plus and so on. When similar product pages are interlinked, it provides a pleasant browsing experience to your customers as well as the search engine spiders.
E-commerce SEO isn’t your daily cup of tea. Adding new products, removing old ones, maintaining inventory, and optimizing each page are just some of the few aspects of optimizing online stores. Hire an expert agency or learn to do it yourself, but do it the right way with a professional marketing plan or there is no use of running an E-commerce store.
So there you go with the 7 top E-commerce SEO Tips!