5 Quick Ways to Generate Many More Backlinks Using Influencer Marketing

Author: Guy Sheetrit Updated Date: March 7, 2026 Category: Link Building , Online marketing

SEO is not getting any easier. Getting quality backlinks continues to be a major requirement for great SEO, and also continues to be a major challenge for most digital markers.

Influencer marketing, to a great extent, has been a source of tremendous leverage for marketers, and the benefits are out there for the taking even in terms of backlink-building campaigns.

There’s absolutely no limit to how innovative you can get in working with influencers. I am, however, only going to focus purely on methods that can help you with link-building. Here it goes. For a deeper dive, explore our guide on Death Traditional Backlinks.

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Advanced Strategies for Competitive Advantage

Gaining competitive advantage requires sophisticated approaches that go beyond basic implementation. These advanced strategies leverage deeper insights and innovative thinking.

Competitive Intelligence

Understand your competitive landscape thoroughly:

Analyze competitor strategies and positioning
Identify market gaps and opportunities
Monitor competitor activities and responses
Develop unique value propositions

Innovation Frameworks

Foster continuous innovation:

Experiment with new channels and approaches
Test emerging technologies early
Build internal innovation capabilities
Create feedback loops for continuous improvement

Companies that systematically innovate see 55% higher revenue growth than competitors.

Building for Long-Term Success

Sustainable success requires building durable foundations rather than pursuing short-term gains.

Brand Building

Invest in brand equity over time:

Maintain consistent messaging across all channels
Deliver consistently on brand promises
Build emotional connections with audiences
Develop recognizable visual and verbal identity

Asset Development

Build owned assets that appreciate:

Create evergreen content libraries
Develop proprietary tools and resources
Build engaged community audiences
Establish thought leadership positions

Sustainable Practices

Create lasting competitive advantage:

Focus on customer retention and loyalty
Build diversified revenue streams
Develop proprietary knowledge and expertise
Create network effects and switching costs

1- Ask For a Product Review or Walkthrough

There are too many influencers out there who are willing to offer an unbiased and detailed review of your products on their website, and hence link back to your website via the reviews.

However, here are some things you need to keep in mind.

Identify influencers who’re focused on very specific markets.
Look for influencers with a stellar and unquestionable reputation in their niche.
Always keep on building your list of influencers related to your niche, so that you can get subsequent unique backlinks.

Tip: AllTop is a pretty reliable tool; you just need to add your focus keywords and select one or more categories that it suggests. Next, you get a list of the top blogs from the selected category, relevant to your keywords. This becomes a great starting point for you to connect with influencers.

I did a search on fitness bikes and got a large selection of categories.

I clicked on ‘men’ and was immediately shown a list of the best blogs and trending stories related to my search.

Remember, however, to ensure that your influencers’ websites must have high domain authority, to maximize the benefit of backlinks. Moz’s Open Site Explorer is a good tool to use. Just key in the URL of a website, and get to know its domain authority. I did a check on the first suggestion that AllTop Search gave me, and found it to be an authoritative resource.

Note: There’s a lot of clamor around accountability among influencers; don’t be the brand that’s denigrated for ‘paying’ influencers for positive reviews.

2- Post Guest Blogs With Dofollow Link Back To Your Website

If you’ve already pursued influencer marketing, chances are that you have a network of relevant influencers and authoritative voices from your niche. This is the perfect launchpad to make the ‘influencer guest blogging’ strategy a success. That, in fact, explains why is influencer marketing so important.

Reach out to these influencers with an idea of a collaborative blog post, or a post you would manage all on your own.

You give them a powerful, valuable, fresh, and interesting content piece.
You take from them some space on their blogs, along with a backlink for your website.

If you don’t already have an ecosystem of influencers around you, you can use this tactic to quickly find a list of influential blogs that accept guest posts.

Use Google search by adding your keywords and then writing one or more of these search words in your query –

“write for us”
“contributor guidelines”
“submit a guest post”
“guest post”
“become a contributor”

Most blogs that accept guest posts use these words on their relevant pages.

Note: Of course, you must check the domain authority of the potential influencers’ websites you might want to post as a guest on. Use the method I described above, using Moz’s Open Site Explorer.

3- Reach Out to Journalists Via Facebook

Press releases have always been on the radar of marketers to get high-value backlinks. However, the most often used methods of getting PR Based backlinks cost you a lot of time, effort, and money. Building relationships with a publisher can take several months, and you certainly won’t get repeated favors from them. PR companies, on the other hand, charge you a lot for connecting you with willing publishers. It doesn’t have to be the same way any longer; Facebook ads have been a major shot in the arm for marketers, delivering tremendous benefits from Facebook marketing. For a deeper dive, explore our guide on Link Building Methods Trust.

Create a list of journalists who’ve been doing news stories related to your niche.
Dig out their Facebook IDs. Most of them include their social handles on their posts, so this shouldn’t take long.
Create well-thought-out Facebook Ads to promote your newsworthy blog posts and target them at their profiles.

Here’s how you can create a custom audience on Facebook.

Go to Facebook Power Editor and go to the Audience section here.
Click on the green ‘Create Audience’ button.
Select a method (I recommend Customer File).
Upload a list of email IDs of your target audience (in txt or CSV format).

Note: Once you create a custom audience of journalists, you can also use Facebook’s Lookalike Audience feature to create an extended audience of people with similar characteristics. Note that lookalike audiences are created per country, so you might want to create custom audiences for each country, and then use them to create that country’s specific lookalike audience.

Once the custom audience has been set up, you can go to Power Editor, create a new ad, go to the Audience section, and select Custom Audiences. Here, specify the custom audience, and you’re good to go.

4- Run A Creative Contest or Giveaway Event

Contests on social media can give you tremendous benefits, even if you’re focused purely on backlinks. Influencers use contests and giveaways to draw a lot of attention, drive the buzz, and get a lot of interactions for their posts. You can use the same tactics, preferably in collaboration with influencers, to get a lot of brand mentions and link mentions on social media.

@iambrianadai did this particularly well, with its social media contest wherein users could a $300 worth of sun cream by following the brand’s page, commenting about their favorite flavors, and tagging a friend there.

What made KeVita’s giveaway a runaway success was how it collaborated with its network of influencers to draw in more attention to the page.

5- Do A Few Roundup or Top 50+ Posts

Make it a win-win situation for your brand as well as your target influencers who’ve not become a part of your network as yet. Use one of the many influencer outreach tools available online to create a database of your target influencers.

Brainstorm on roundup blog post topic ideas that can fit in mentions of many of these influencers (preferably non-competing influencers). An example topic could be – ‘The Biggest Takeaways on Digital Marketing by The Most Notable Influencers in 2017”.

Let your blog post garner some traffic and social shares. Once this happens, reach out to your target influencers, mentioning how you’ve given them a mention in your content. This is a good enough reason for many of them to share the content on their platforms (their blogs, social profiles, etc).

Influencer marketing will continue to move mountains for brands in 2018. However, brands that are able to innovate and manage focused influencer marketing campaigns, such as getting 100s of backlinks within a month, and for less than $1,000 expenditure, will be able to make the most of these opportunities.

Frequently Asked Questions

Q: What is this guide about?

This comprehensive guide provides strategies and best practices for achieving success. Following these approaches can help improve your results and competitive advantage.

Q: How long does it take to see results?

Results vary. Most strategies require 3-6 months before significant improvements. Ongoing optimization and consistency are essential for sustainable success.

Q: Do I need professional help?

While basic implementation can be done independently, professional guidance often accelerates results and helps avoid costly mistakes.

Q: What are the most important factors for success?

Key factors include thorough research, consistent execution, quality over quantity, regular performance monitoring, and adapting to industry changes.

Q: How do I measure success?

Track KPIs like traffic, conversions, revenue, and engagement rates. Regular analysis helps identify areas for improvement.

Q: What channels should I focus on?

Most businesses benefit from SEO, content marketing, social media, and paid advertising. Start where your target audience is most active.

The Evolution of Digital Marketing Strategy

Digital marketing has transformed dramatically over the past decade, evolving from simple banner advertisements to sophisticated, data-driven strategies that leverage artificial intelligence and machine learning. Understanding this evolution provides context for developing effective modern marketing strategies that resonate with today’s consumers.

Modern digital marketing requires integrated approaches combining multiple channels into cohesive customer experiences. The most successful businesses recognize that consumers interact with brands through complex journeys spanning multiple devices and platforms.

Content Marketing Best Practices

Content remains the foundation of successful digital marketing, serving as the primary mechanism for attracting organic traffic, building brand authority, and engaging target audiences. Effective content addresses specific search queries while providing genuine value to readers through comprehensive answers and actionable insights.

Data-Driven Marketing Decisions

Modern marketing success depends on sophisticated analytics enabling data-driven decisions. Understanding which metrics connect to business outcomes allows continuous optimization and improved return on investment through testing and iterative improvement.

Building Brand Authority

Establishing thought leadership provides significant competitive advantages including increased brand awareness and customer trust. Effective thought leadership addresses emerging trends, challenges conventional wisdom, and provides actionable guidance.

Maximizing Marketing ROI

Proving marketing ROI requires clear objectives, sophisticated tracking, and continuous optimization. The most successful marketing organizations treat marketing as an investment delivering measurable returns through continuous testing.

Learn More: Home

The Modern Link Building Landscape: What Actually Works in 2025

Google’s link quality assessment has evolved dramatically since the original PageRank algorithm. Today, links are evaluated not just for authority metrics (DA, DR) but for topical relevance, anchor text distribution, traffic verification, and editorial context. A single link from a genuinely relevant, trafficked page on a real publication can outvalue 50 links from low-traffic “authority” blogs.

The sites winning in competitive SERPs today are earning links through a combination of digital PR, content-based outreach, and systematic relationship building — not bulk outreach or link schemes.

Link Acquisition Strategies With the Best ROI in 2025

Original Research and Data: Proprietary studies, surveys, and datasets generate passive links for years. A survey of 500 industry professionals with interesting findings will get picked up by journalists, bloggers, and industry publications without active outreach. Tools like Typeform (survey), Screaming Frog (data collection), and Data.gov (public datasets) make this accessible even for small teams.
Journalist Sourcing (HARO/Connectively/Qwoted): Responding to journalist queries with expert commentary is one of the highest-ROI link building activities available. A 15-minute response to the right query can land a link on Forbes, Inc., or a major industry publication. Response rate improves dramatically with specific data points, contrary opinions, and named expert attribution.
Broken Link Building at Scale: Use Ahrefs or SEMrush to identify broken outbound links on high-authority pages in your niche. Create replacement content, then notify the linking site. Conversion rates of 5-15% are common because you’re solving their problem, not creating one.
Strategic Guest Posting: Guest posting still works when done selectively. Target publications where your target customers actually read, with real editorial standards, on topics directly aligned with your core content pillars. One guest post on the right site beats 20 on generic “write for us” directories.
Unlinked Brand Mentions: Use Ahrefs Alerts or Brand24 to monitor mentions of your brand without a link. A simple, polite email requesting a link converts at 20-40% — they already think you’re worth mentioning.

Link Velocity and Natural Profile Development

Google’s algorithms detect unnatural link acquisition patterns — sudden spikes in links, uniform anchor text distribution, links from the same IP ranges, or links appearing faster than a site’s content cadence would logically generate.

A natural link profile looks like: varied anchor text (branded, naked URL, topically relevant, generic), diverse referring domains (not all in the same niche), links appearing over time correlated with content publication, and a mix of dofollow and nofollow links (nofollow links from real sources are a positive signal, not neutral).

If you’re conducting active link building, mirror natural patterns: acquire 5-10 links from a campaign, then pause outreach for 2-3 weeks before the next push. This pacing looks more organic and reduces algorithmic sensitivity.

Auditing Your Existing Link Profile

Before building new links, audit what you have. Toxic or low-quality links can drag down otherwise strong pages. Monthly link audits should check for:

Links from domains with spam scores above 30 (Moz) or Trust Flow below 10 (Majestic)
Links from hacked/compromised sites (sudden drops in referring domain traffic)
Over-optimized anchor text patterns (more than 20% of links using the same exact-match keyword)
Links from clearly irrelevant industries or foreign-language sites with no logical connection

For genuinely toxic links, first attempt removal via email outreach. If unsuccessful after two attempts, submit a disavow file through Google Search Console. The disavow tool is not a cure-all — use it surgically, not as a routine maintenance step.

By Guy Sheetrit
Jan 16, 2018