Category : GEO

AI Hallucinations and Brand Risk: Protecting Your Reputation in AI Search

The Brand Risk That Most Companies Haven’t Noticed Yet Your company is being described to potential customers, partners, investors, and job candidates right now — by AI tools you don’t control, trained on data you didn’t approve, sometimes generating facts you’d categorically dispute. A prospective customer asks ChatGPT about your pricing. An investor asks Perplexity … Read more