Refining and updating your SEO techniques is the name of the game if you want to stay competitive. Today we’ll go over five Google AdWords tweaks you can use to optimize your campaigns. These are by no means outlandish advanced techniques. They are instead helpful tips on the basics to ensure that you aren’t making any … Read more
Clint Butler
It’s a fair and very human fact that we all love tracking positive performance trends and details of the improvement. This is only one side of the coin however and it’s critical that a marketer keeps up to date with any negative themes that emerge from their reporting. As the saying goes, “a stitch in … Read more
admin
Google Analytics has always been the cornerstone of working your SEO magic on the world’s biggest search engine. Many SEO has done great work through the platform and the customization and in-depth analytics available make it invaluable in managing a successful campaign. What hasn’t been so great is the lack of a demo account. This … Read more
Paul Hudson
You can make some great optimizations to your robots.txt file if you just knew how. Let’s go over some advice on this sensitive subject. What is it? How you can benefit from keeping it up to date? The importance of this file should never be underestimated when it comes to good SEO practice. The file essentially … Read more
Clint Butler
This has been a focus of late discussions and with good reason. The goal of setting web accessibility standards is to provide easy access to more of the web for those suffering from a range of visual disabilities. At present, website design best practices do not fully support those with disabilities. Consequently, many feel left out … Read more
Paul Hudson
It’s tough staying at the top of the SEO game. And ghost spam isn’t helping. It seems as soon as a new technique is discovered and pushed into mainstream practice a million problems come off the back of it. The wide use of referral spam through sources such as social buttons and adult sites means … Read more
admin
Today, Search Engine Optimization (SEO) is crucial to tackling the fierce competition between websites and thus having an actual chance of succeeding online. But, what is SEO exactly? Which parts of SEO are recommended and which should be avoided? Let’s begin with the basics. What is Search Engine Optimization? SEO is the continuous process of … Read more
Marcel Casella
Have you wondered how Google and other Search Engines decide the order of the results for a given search term? In the SEO world, a good understanding of their inner workings is crucial to be successful, as it allows you to design your website in a way that Search Engines find your page attractive and … Read more
Marcel Casella
Optimizing your website can give you substantial advantages in your virtual marketing campaign as search engines will improve your visibility if you give them the right signals. Search Engine Optimization (SEO) can be exhausting because there are dozens of factors that must be taken care of in order to rank nicely on the results page for … Read more
Marcel Casella
While I am no fan of statistics and measures, the fact remains that for most things in life, and certainly for most business ventures, it is essential to have some sort of measuring or analysis tool in place. Otherwise, you are unable to ascertain exactly how well your SEO strategy is working. When you’re looking … Read more
Clint Butler
