Reviews play a crucial role in improving the visibility and reputation of your business on Google. Especially for local businesses, most of the top organic listings are occupied by sites having good business reviews. People always have a tendency to follow. Our actions are dependent on the actions of others. We believe the product or … Read more
The AMP Project was launched in 2015 by Google in order to improve the performance of the mobile web. AMP is an open-source initiative that aims to drastically reduce the loading time of web pages in order to build high-performing websites across all devices. The AMP framework consists of three components namely AMP HTML, AMP … Read more
Having a high product ranking on Amazon is a great way to expand your sales. Improving your product positioning using Amazon SEO gets you in front of your customers and increases the chances of generating more revenue. Amazon uses an algorithm to rank its products and this algorithm is known by the name A9. As … Read more
Chances are this is the first time you’re reading about TF-IDF. It’s been a key component of Google’s search algorithms for some time now and could be one of the crucial factors impacting your website’s rankings on SERPs. Let’s tell you more about how it’s calculated, what insight it can provide to content creators and … Read more
Category : Advanced SEO Techniques , Business advice , Online marketing , SEO
SEO Security – Cybersecurity From An SEO Perspective
What is SEO security? SEO security is the use of SEO metrics to identify flaws in a site’s security, to act to solve those issues and to monitor site activity with security in mind. Good SEO practitioners follow security news closely and should increase their clients’ site security by a significant factor. They’re best placed … Read more
If you are serious about delivering great results for your clients, then you are going to have to invest in some excellent quality tools. There are many tools available on the market, and new pieces of software are launched on an almost daily basis it would seem. Personally, I am of the opinion that there … Read more
Not many people would deny the impact of internet marketing techniques. It not only created new ways for businesses from all around the world to have access to millions of potential customers. It also opened a floodgate that has been difficult to close; online spam. As certain fora started having increased authority among users, links … Read more
2023 has brought exciting changes to the SEO world. It’s a fast-moving game as what have been considered SEO Best Practices change continuously. Today we will list a few methods and techniques that have grown in prominence since the turn of the year. Content Aggregation It’s becoming increasingly clear as time goes on that users … Read more
Social media and SEO are becoming increasingly entwined and relevant to each other. While it was previously the case that these two areas were separate and did not have popular overlap the increase in the number of social media platforms and the spread of their use has pushed these two areas together. It is now … Read more
Category : Advanced SEO Techniques , Online marketing , SEO
Should I Consider a Bing Search Engine Optimization Strategy?
Today we’ll be going over how and why to incorporate the Bing Search Engine into your overall marketing strategy, and whether this search site merits attention. It’s fair to say that as time goes on, more and more channels are made available to marketers. It can be demoralizing seeing the next big site crop up with you … Read more