Category : GEO

Prompt Engineering for SEO: Influencing What AI Says About Your Brand

Prompt Engineering for SEO: Influencing What AI Says About Your Brand

Table of Contents 1. Understanding How AI Systems Use Content 2. Core Principles of Prompt Engineering for SEO 3. Technical Implementation 4. Measuring AI Citation Performance 5. Common Mistakes to Avoid 6. The Future of Prompt Engineering for SEO 7. Frequently Asked Questions Search engine optimization has always been about understanding algorithms and creating content … Read more

Category : GEO

AI Citations 101: Why Your Content Gets Ignored by AI and How to Fix It

AI Citations 101: Why Your Content Gets Ignored by AI and How to Fix It

Table of Contents 1. The AI Citation Problem 2. Why Your Content Gets Ignored 3. How to Get Cited by AI 4. Measuring AI Citation Impact 5. The Future of AI Citations 6. Frequently Asked Questions Your content is being ignored by AI. Every time someone asks an AI assistant a question related to your … Read more

Category : GEO

Entity SEO for GEO: How to Build Brand Authority That AI Models Trust

Entity SEO for GEO: How to Build Brand Authority That AI Models Trust

Here’s the uncomfortable truth: if AI models don’t recognize your brand as a defined entity, no amount of content optimization will make them cite you. Entity authority is the foundation of GEO. Without it, everything else is noise. I’ve watched dozens of brands invest in content, schema, and technical optimization only to remain invisible in … Read more

Category : GEO

GEO Content Strategy: What to Write When AI Is the Audience

GEO Content Strategy: What to Write When AI Is the Audience

Your content has a new reader, and it’s not human. AI models are now the primary audience for a growing percentage of your content’s discovery value. They read it, evaluate it, and decide whether to cite it when humans ask questions. Writing for humans is still important — but if your content strategy doesn’t account … Read more

Category : GEO

GEO Audit Checklist: 50 Points to Evaluate Your AI Search Readiness

GEO Audit Checklist: 50 Points to Evaluate Your AI Search Readiness

Before you can optimize for AI search, you need to know where you stand. This is the GEO audit checklist we use at Over The Top SEO when evaluating a new client’s AI search readiness. Fifty specific checkpoints across entity authority, content optimization, technical infrastructure, and competitive positioning. Score yourself honestly — the gaps you … Read more