The way LinkedIn is set up, you’d think it’d be even more of a mainstay in the business marketing discussion and would drive everyone to learn how to create a killer profile. However, the way many businesses set their LinkedIn profiles often defeats the purpose of even creating one. Granted, if you bring LinkedIn up … Read more
Marcel Casella
Email marketing has truly stood the test of time. By 2023, global email users are set to grow to a whopping 4.4 billion. If this doesn’t tell you that investing in email marketing strategies is the true key to success online, I don’t know what would. To this day, the well-known fact that email marketing … Read more
Marcel Casella
When SEOs out there hear the words “Google Update”, they always fear the worst. History shows that any new addition to the search engine’s algorithm wreaks havoc on your website’s ranking, traffic, link-building process, or overall content marketing strategy. Updates like RankBrain, Panda, Penguin, and Hummingbird were tough on business owners upon their launch. All … Read more
Marcel Casella
Google has been clear that mobile-first indexing is the future. You’re losing a lot of traffic if your site isn’t mobile-friendly. Mobile-first indexing means that Google will crawl and index your site’s mobile version first. This means that the mobile version of your site is what will be used to determine your site’s ranking in … Read more
Marcel Casella
User. Intent. Keep those two words in mind. By the time we are done here, you’ll have probably attached a deeper meaning and significance to them. However, – before we get to that, let’s talk a bit about how Google Search used to be. About a decade ago, Search Engine Optimization ran an awfully different … Read more
Marcel Casella
Search engine optimization is one of those disciplines you just can’t get bored with. From its inception, it has been a field of constant evolution. As time passes, and the tech we use keeps improving, the game continues to shift in unpredictable ways. The SEO trends change with each algorithm update – sometimes a little, … Read more
Marcel Casella
Not a day goes by without hearing we are in an era of the cult of the entrepreneur. There is no shortage of articles shouting it from the rooftops and many popular TV shows today try to put startups under a glamorous light. However, and I know many of you will say I´m wrong here, … Read more
Marcel Casella
A lot has been said about the all-important Google website ranking factors throughout the years. Do you know why? Well, for one, it’s because they are indeed all-important. In a world where there’s no real “marketing” without the word “digital” preceding it, those things that can get your company a top spot on Google’s SERP … Read more
Marcel Casella
With so many SEO avenues out there now – PPC, ORM, social media ads, optimized content – it’s not uncommon to hear people wondering if building links is still going to bear any relevance in 2023. Granted, people asking that betray how little they actually know about SEO. However, the fact remains that not everyone … Read more
Marcel Casella
The Internet has progressively become part of most aspects of our personal and business life, and corporate warfare is no exception. Now, those who like to play dirty use the internet as a battlefield and a means for their dark deeds. They have turned social media and internet news sites into a weapon to undermine … Read more
Marcel Casella
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
