Category : SEO

Technical SEO: The Ultimate Guide To Getting Started

Technical SEO: The Ultimate Guide To Getting Started

Technical SEO is a type of SEO that focuses on the technical architecture of a website to optimize its performance in organic search results. It involves a wide range of activities, such as optimizing website structure, coding, and content, to ensure that search engines can easily crawl and index a website. It also ensures that … Read more

Category : SEO

CRO Strategy: The Ultimate Guide to Improve Conversion Rate

CRO Strategy: The Ultimate Guide to Improve Conversion Rate

Conversion Rate Optimization (CRO) is an essential part of digital marketing and can help you to increase sales and leads without having to invest in costly marketing campaigns. It involves a number of different strategies, including split testing and analytics, and requires an ongoing process of experimentation and refinement. CROs play a huge role in … Read more

Category : Advanced SEO Techniques , SEO

8 Types of Keywords in SEO – Why They Matter

8 Types of Keywords in SEO – Why They Matter

When it comes to search engine optimization, keywords are one of the most important elements. They are the foundation of any successful SEO campaign, and understanding the different types of keywords is essential for achieving success. First, let’s define what keywords are. Keywords are words or phrases used in search engine queries to find relevant … Read more

Category : Advertisement

7 Marketing Strategies to Enhance Your PPC Advertising

7 Marketing Strategies to Enhance Your PPC Advertising

PPC advertising is a great way of drawing in potential customers for your business, but you can get even better results by incorporating other online marketing techniques into the mix. Check out the 7 marketing strategies outlined in this article that will help you reach new customers, convert them into leads, and keep them coming … Read more

Category : Local SEO , SEO

Local SEO for Multiple Locations: Everything You Need to Know

Local SEO for Multiple Locations: Everything You Need to Know

If you have numerous sites for your business, you need to optimize them for local SEO for multiple locations. This has many advantages, such as servicing consumers in various locations, attracting a larger customer base (which equals a larger volume of money), increasing brand visibility and recognition—the list goes on. What is Local SEO For … Read more

Category : SEO

Best Pest Control SEO Company For Guaranteed Results

Best Pest Control SEO Company For Guaranteed Results

Are you looking for an SEO company that can drive real leads to your business? As a business owner, you know how important it is to have a comprehensive SEO plan in place to ensure your website’s visibility on major search engines. The problem is that SEO is a complex process, with so many different … Read more

Category : App Marketing

Mobile App Marketing – The Ultimate Guide To Promote Your App

Mobile App Marketing – The Ultimate Guide To Promote Your App

Mobile app marketing is the process of promoting an app to potential users and customers. It involves utilizing various marketing channels such as paid advertising, organic search, social media, and more, to get the word out about your app and drive downloads. At OTT, we understand the importance of mobile app marketing. We offer the … Read more

Category : Advanced SEO Techniques , SEO

SEO v/s PPC – Which One is Best To Focus For Your Business

SEO v/s PPC – Which One is Best To Focus For Your Business

Digital marketing is a form of marketing that uses digital technologies, such as the internet, mobile phones, and other digital media and platforms to promote and advertise products and services. It involves various strategies and tactics to reach potential customers and engage them in the online world. This includes SEO (search engine optimization) to improve … Read more