Technical SEO is a type of SEO that focuses on the technical architecture of a website to optimize its performance in organic search results. It involves a wide range of activities, such as optimizing website structure, coding, and content, to ensure that search engines can easily crawl and index a website. It also ensures that … Read more
Category : Advanced SEO Techniques
Virtual Reality (VR) Marketing – The Ultimate Guide For Marketers
Virtual Reality is no longer virtual. It’s a real thing that we are now using in almost every aspect of our life. VR has become a crucial part of practically every industry, which is also why the virtual reality market size grew to over 27 billion in 2022 as per a report. According to the … Read more
Conversion Rate Optimization (CRO) is an essential part of digital marketing and can help you to increase sales and leads without having to invest in costly marketing campaigns. It involves a number of different strategies, including split testing and analytics, and requires an ongoing process of experimentation and refinement. CROs play a huge role in … Read more
Category : Advanced SEO Techniques , SEO
How to Utilise Digital Marketing Strategies to Reach the Right Audience
In this article, we will be taking a look at how to reach the right audience with digital marketing. Digital marketing is an important part of any company’s success, but it can be difficult to know where to start. This article will show you what to do in order to reach your target audience and … Read more
When it comes to search engine optimization, keywords are one of the most important elements. They are the foundation of any successful SEO campaign, and understanding the different types of keywords is essential for achieving success. First, let’s define what keywords are. Keywords are words or phrases used in search engine queries to find relevant … Read more
PPC advertising is a great way of drawing in potential customers for your business, but you can get even better results by incorporating other online marketing techniques into the mix. Check out the 7 marketing strategies outlined in this article that will help you reach new customers, convert them into leads, and keep them coming … Read more
If you have numerous sites for your business, you need to optimize them for local SEO for multiple locations. This has many advantages, such as servicing consumers in various locations, attracting a larger customer base (which equals a larger volume of money), increasing brand visibility and recognition—the list goes on. What is Local SEO For … Read more
Are you looking for an SEO company that can drive real leads to your business? As a business owner, you know how important it is to have a comprehensive SEO plan in place to ensure your website’s visibility on major search engines. The problem is that SEO is a complex process, with so many different … Read more
Mobile app marketing is the process of promoting an app to potential users and customers. It involves utilizing various marketing channels such as paid advertising, organic search, social media, and more, to get the word out about your app and drive downloads. At OTT, we understand the importance of mobile app marketing. We offer the … Read more
Digital marketing is a form of marketing that uses digital technologies, such as the internet, mobile phones, and other digital media and platforms to promote and advertise products and services. It involves various strategies and tactics to reach potential customers and engage them in the online world. This includes SEO (search engine optimization) to improve … Read more