Category : Online marketing

Google Knowledge Graph: What You Need to Know

Google Knowledge Graph: What You Need to Know

Many online marketers today are making one fundamentally mistaken assumption. They want to use their content as a way to fool Google into believing a website has a certain keyword combination that users might find relevant in their searches. This is not only taken as a strategy among many power players around the world. It … Read more

Category : SEO

The Top Three Best SEO Tools For Site Analysis

The Top Three Best SEO Tools For Site Analysis

One of the most frequent questions we get asked from new members of the search engine optimization community is, “what are the best free SEO tools for site analysis?” As with everything in the SEO world, our answers are subjective and may even surprise some people. However, we decided to put together our top three … Read more

Category : Advanced SEO Techniques , SEO Experts

What are Accelerated Mobile Pages (AMP)?

What are Accelerated Mobile Pages (AMP)?

We’re back today with more acronyms! Accelerated Mobile Pages are an important development to be aware of. We’ll be going through a rundown of what AMPs are and how you can incorporate them into your digital marketing strategy for the best results. So What is AMP? AMP is a project launched by both Google and … Read more

Category : Online marketing

The Most Underrated Search Engines That Aren’t Google

The Most Underrated Search Engines That Aren’t Google

It’s an easy mistake to focus your efforts solely on the Google search engine at the expense of everything else. They have the majority of the traffic, right? The fact is that you can work with a large range of other search engines out there to improve the results of your SEO efforts. Some engines are particularly … Read more

Category : SEO , SEO Basics

The Top Three Biggest Myths Of SEO Marketing

The Top Three Biggest Myths Of SEO Marketing

SEO is a constantly changing world. There is a constant struggle between major players. On one side we have Google which is pushing its own advertising methods through algorithmic changes. On the other side, there are canny marketers and SEOs who game the system and will never stop. It comes down to a back-and-forth between … Read more

Category : Online marketing

How To Embed Video In Email For Marketing Success?

How To Embed Video In Email For Marketing Success?

Marketing, particularly when you’re stuck in a saturated market, often becomes more about breaking the pattern than anything else. You can break the pattern by exploring new content themes, or doing something more adventurous. Including videos in your emails, if you’ve not done so earlier, can be a big decision. That’s because you will eventually … Read more

Category : Advanced SEO Techniques , Brand development , Online marketing

SEO Guide to Generate Maximum Reviews For Your Business

SEO Guide to Generate Maximum Reviews For Your Business

Reviews play a crucial role in improving the visibility and reputation of your business on Google. Especially for local businesses, most of the top organic listings are occupied by sites having good business reviews. People always have a tendency to follow. Our actions are dependent on the actions of others. We believe the product or … Read more