Social media and SEO are becoming increasingly entwined and relevant to each other. While it was previously the case that these two areas were separate and did not have popular overlap the increase in the number of social media platforms and the spread of their use has pushed these two areas together. It is now … Read more
Category : Advanced SEO Techniques , Online marketing , SEO
Should I Consider a Bing Search Engine Optimization Strategy?
Today we’ll be going over how and why to incorporate the Bing Search Engine into your overall marketing strategy, and whether this search site merits attention. It’s fair to say that as time goes on, more and more channels are made available to marketers. It can be demoralizing seeing the next big site crop up with you … Read more
Category : Advanced SEO Techniques , Online marketing , SEO Basics
5 Simple Google AdWords Tweaks You Can Make Right Now
Refining and updating your SEO techniques is the name of the game if you want to stay competitive. Today we’ll go over five Google AdWords tweaks you can use to optimize your campaigns. These are by no means outlandish advanced techniques. They are instead helpful tips on the basics to ensure that you aren’t making any … Read more
Google Analytics has always been the cornerstone of working your SEO magic on the world’s biggest search engine. Many SEO has done great work through the platform and the customization and in-depth analytics available make it invaluable in managing a successful campaign. What hasn’t been so great is the lack of a demo account. This … Read more
Category : Online marketing , SEO , SEO Basics
How to Uncover Google’s Hidden Organic Search Keywords
There’s an elephant in the room, but no one wants to talk about it. The internet landscape is vast and varied but still dominated by the giant that is Google. We’ll talk today about keyword referrals and Google’s actions to control information. Especially information provided to those running ad campaigns and attempting to work the system … Read more
Budget can be a nuisance at the best of times, as anyone who has run a campaign or managed a marketing team will know. It’s sometimes the wonderful case where a glaring inefficiency can be resolved, saving cost and retaining value. It’s also the case where a few pennies saved can drastically cut the quality … Read more
Website templates are a big deal for SEO. You know this! While we keep track of a range of different metrics and work with different aspects of our websites you absolutely can’t afford to skimp on your theme. There are more WordPress themes out there than you can shake a stick at but not all … Read more
You can make some great optimizations to your robots.txt file if you just knew how. Let’s go over some advice on this sensitive subject. What is it? How you can benefit from keeping it up to date? The importance of this file should never be underestimated when it comes to good SEO practice. The file essentially … Read more
It’s very easy to become intimidated by the thought of beginning a local SEO campaign. With the global reach of multichannel marketing giants and sprawling corporations, the thought of putting your small shop up on Google through local SEO work can seem impossible. The good news is that implementing SEO with a local scope is … Read more