After surpassing the physical limits of shared servers, the next step up for a growing business used to be getting a dedicated server for handling all their traffic and storage needs. However, the costs of setting one up are quite prohibitive for most startups. Even those with decent traffic coming their way. That’s when cloud … Read more
Marcel Casella
Although the Google Business Photos program has been around for quite some time now, it has not been embraced with lots of enthusiasm by the business community. There has been a fear that it is just gimmicky. Others say that there are factors that are more important for ranking than a bunch of cool pictures. … Read more
Guy Sheetrit
Online marketers have a tough deal cut out for them. Trends keep on changing, campaigns keep on becoming more complex, and the scope of work for them keeps on expanding. To stay in sync with times, automate their repetitive work, and get things done quickly (and for free), online marketers need to be aware of … Read more
Guy Sheetrit
It is widely acknowledged that an efficient, well-executed SEO strategy is one of the most important aspects of any business in the modern world. Investing in SEO is no longer viewed as a luxury. It has become essential if you want to flourish in today’s competitive marketplace. There are many reasons why your business should … Read more
Guy Sheetrit
Creating a successful brand identity is not a one-day task. It takes years of effort to reach the minds and hearts of customers. Most of the successful brands have some characteristics in common like a complete understanding of the target audience, uniqueness of the USP, passion to do something, consistency in delivering the brand promise, … Read more
Marcel Casella
What is SEO security? SEO security is the use of SEO metrics to identify flaws in a site’s security, to act to solve those issues and to monitor site activity with security in mind. Good SEO practitioners follow security news closely and should increase their clients’ site security by a significant factor. They’re best placed … Read more
Guy Sheetrit
Over the last twelve months, hundreds of fake news sites have sprouted, and they all have a few things in common. They all target the US political arena, and many of them have been traced back to teenage owners in Macedonia. A few months ago when the country was smack in the middle of elections, … Read more
Guy Sheetrit
Not many people would deny the impact of internet marketing techniques. It not only created new ways for businesses from all around the world to have access to millions of potential customers. It also opened a floodgate that has been difficult to close; online spam. As certain fora started having increased authority among users, links … Read more
Marcel Casella
Managing expectations is a big part of SEO freelancing. Clients want a consistent and reliable (repeatable!) experience and for good reason – a good SEO freelancer doesn´t come cheap. We’ve spoken at length about the nature of SEO in that it is a changing and rapidly evolving subset of marketing. This is all easily understood … Read more
Guy Sheetrit
You know full well that you’re hitting the targets you need for SEO success, but does your boss? It’s a nightmare situation that many experienced SEOs have been through before. The technical and long-term nature of SEO can make it difficult to report. We all have to show our work at the end of the … Read more
Paul Hudson
