The common understanding of web spamming is limited; everyone knows it’s a problem, but only a few realize the depth to which the problem of spamming has spread. Google’s webspam report reveals what’s hidden about webspam, explains the kind of efforts it’s taking to keep spam out of users of Google search, and reinforces all … Read more
admin
Nowadays video content is gaining more and more traction on all online platforms due to its openness. A video is an extraordinary approach to conveying your message and providing a look at the culture and identity of your company. Making engaging video content will make your brand stand out from the competitors and is also … Read more
Paul Hudson
What is SEO security? SEO security is the use of SEO metrics to identify flaws in a site’s security, to act to solve those issues and to monitor site activity with security in mind. Good SEO practitioners follow security news closely and should increase their clients’ site security by a significant factor. They’re best placed … Read more
Guy Sheetrit
Over the last twelve months, hundreds of fake news sites have sprouted, and they all have a few things in common. They all target the US political arena, and many of them have been traced back to teenage owners in Macedonia. A few months ago when the country was smack in the middle of elections, … Read more
Guy Sheetrit
Competitor analysis is an important part of SEO. It involves looking at the strategies and tactics of your competitors and using them to inform your own strategy. Competitor analysis can help you identify areas where you can improve your own SEO efforts, such as finding keywords that your competitors are targeting, understanding their content strategy, … Read more
Guy Sheetrit
We’ve talked at length about the future of SEO Strategy and current best practices, but what of the past? Looking back at the history and progression of this craft can be extremely valuable. It serves both for having a reference and helping to predict the next movements of modern search engine giants. Let’s cast an … Read more
Marcel Casella
Managing expectations is a big part of SEO freelancing. Clients want a consistent and reliable (repeatable!) experience and for good reason – a good SEO freelancer doesn´t come cheap. We’ve spoken at length about the nature of SEO in that it is a changing and rapidly evolving subset of marketing. This is all easily understood … Read more
Guy Sheetrit
Social media and SEO are becoming increasingly entwined and relevant to each other. While it was previously the case that these two areas were separate and did not have popular overlap the increase in the number of social media platforms and the spread of their use has pushed these two areas together. It is now … Read more
admin
Today we’ll be going over how and why to incorporate the Bing Search Engine into your overall marketing strategy, and whether this search site merits attention. It’s fair to say that as time goes on, more and more channels are made available to marketers. It can be demoralizing seeing the next big site crop up with you … Read more
Guy Sheetrit
Refining and updating your SEO techniques is the name of the game if you want to stay competitive. Today we’ll go over five Google AdWords tweaks you can use to optimize your campaigns. These are by no means outlandish advanced techniques. They are instead helpful tips on the basics to ensure that you aren’t making any … Read more
Clint Butler
