Category : SEO Basics

Fiverr SEO Services: What to Avoid and What to Use

Fiverr SEO Services: What to Avoid and What to Use

Budget can be a nuisance at the best of times, as anyone who has run a campaign or managed a marketing team will know. It’s sometimes the wonderful case where a glaring inefficiency can be resolved, saving cost and retaining value. It’s also the case where a few pennies saved can drastically cut the quality … Read more

Category : Advanced SEO Techniques , SEO Basics

What Should I Put in My Robots.txt File?

What Should I Put in My Robots.txt File?

You can make some great optimizations to your robots.txt file if you just knew how. Let’s go over some advice on this sensitive subject. What is it? How you can benefit from keeping it up to date? The importance of this file should never be underestimated when it comes to good SEO practice. The file essentially … Read more

Category : Local SEO , SEO Basics

Implementing Local SEO: A Guide For Effective Marketing

Implementing Local SEO: A Guide For Effective Marketing

It’s very easy to become intimidated by the thought of beginning a local SEO campaign. With the global reach of multichannel marketing giants and sprawling corporations, the thought of putting your small shop up on Google through local SEO work can seem impossible. The good news is that implementing SEO with a local scope is … Read more

Category : SEO Basics

5 YouTube SEO Tips: You Need to Know for Video Optimization

5 YouTube SEO Tips: You Need to Know for Video Optimization

We all know that YouTube is a giant of the internet. It’s the second largest search engine out there right after Google and is responsible for over ninety billion page views every single month! Madness. It’s also a key player in driving traffic to other websites. It’s easy to see why you’d want a piece of the pie … Read more

Category : SEO Basics

The Truth About Duplicate Content and Its Effects on Your SERPs

The Truth About Duplicate Content and Its Effects on Your SERPs

Much has been told about duplicate content and how search engines deal with it. However, a lot of misconceptions and myths surround the issue. Google itself has published a comprehensive commentary on the matter, but some clarification is still necessary. Let’s start with the basics: what is duplicate content exactly? Our friends at Google have … Read more

Category : Advanced SEO Techniques , SEO Basics

Search Engine Optimization: An Overview

Search Engine Optimization: An Overview

Today, Search Engine Optimization (SEO) is crucial to tackling the fierce competition between websites and thus having an actual chance of succeeding online. But, what is SEO exactly? Which parts of SEO are recommended and which should be avoided? Let’s begin with the basics. What is Search Engine Optimization? SEO is the continuous process of … Read more

Category : Local SEO , SEO Basics

Why and How to Set Up Your Google My Business Listing

Why and How to Set Up Your Google My Business Listing

It’s always the canny marketer who is looking to add to their hectic workload by expanding their channels! WordPress has been a mainstay of promoting businesses and different services for some time now. It’s always a good idea to have an eye on expanding your ways to get targeted visitors to come to your website … Read more

Category : SEO Basics

How to Create an Effective Link Building Strategy

How to Create an Effective Link Building Strategy

What is link building? How does it benefit me? Look no further. Today we’ll be going over this important SEO process. We’ll describe what link building is and why it’s such an important part of SEO. Link building at its core is the practice of gaining URL links on different websites to your own. This … Read more

Category : Advanced SEO Techniques , SEO , SEO Basics

Improving Your Ranking: Best WordPress Plugins

Improving Your Ranking: Best WordPress Plugins

Optimizing your website can give you substantial advantages in your virtual marketing campaign as search engines will improve your visibility if you give them the right signals. Search Engine Optimization (SEO) can be exhausting because there are dozens of factors that must be taken care of in order to rank nicely on the results page for … Read more