Search Engine Optimization is one of the most essential tools of improving your website rankings. Ever since the first major algorithmic change in Google’s search engine rankings called Panda, back in 2011, the field of SEO has changed dramatically. What was considered an industry-standard is now completely useless. Google has kept on continuing improving its algorithms. Hence, over the last 4 years, there have been some powerful tips that remained evergreen for high rankings. Shared below are the 5 tips for ranking high in search engine rankings.
What every search engine likes is a great unique content. Take it this way. It is your website, and your property, then why steal content from others? Why not write in your own way? Why not make the content useful and helpful for the readers? Over the last few years we have seen rise in the importance of content creation curation as a marketing tool. Why some websites are hardly beaten by their competitors? It is because of the extremely high quality and unique content that makes them authoritative in their niche.
Creating great contagious and unique content that begs to be shared such as videos, blog posts, articles and e-books has benefits second to none. Hiring seo experts and implementing the world’s best SEO strategies are worthless if your site isn’t using unique content.
You may be wondering “Hey wait! SEO is dead and off-page is long gone, then why bother for off page optimization? Off-page optimization is one of the most important tactics of SEO. Many SEO experts believe and generally agree that off-page link building tactics contribute around 80% of a successful SEO campaign. When you keep on posting unique content, you are automatically inviting others to link back to your website. This is called natural link-building and cannot be ignored for higher rankings .Off-page optimization or link building, is by far the most important activity for assisting you in getting well ranked in search engines. And the key driving force in this, are backlinks. Forum posting, article directories and blog commenting are all dead. What’s not dead is natural linkbuilding, which is an offspring of the quality content that you share.
Built a great website
A great looking website is among the main reasons of a high rank in search engines. An attractive and good looking website will generally attract more visitors than a boring website. Lucrative website design with W3C compliance, and mobile-responsiveness has higher changes of getting ranked well. Starting from April 2015, Google is now taking into account the mobile-responsiveness of a website as an important ranking factor. Think of it as a shop with great outlook, interior, best design and decoration. This will obviously help in attracting more customers to visit your shop and once a customer is inside, he/she is more likely to end up buying some product.
Similarly if you have a good looking website you will automatically increase the traffic of your website which will help an increase in sales and ultimately increase the flow in cash.
Social media influences SEO rankings
Social media podiums are gaining great pace day by day and almost every business nowadays are listed on different social media platforms. In today’s digital world, it is extremely important that your business gets listed on social media platforms as most of the traffic is generated through social networking sites. Website rankings are strongly influenced by social media marketing. It goes without saying that you need to have a social media marketing and SEO strategy hand in hand to compete with websites either using social media or SEO as their prime strategies. It has become more imperative than ever to use social media marketing to drive targeted traffic and fans to your website/social media pages.
Many people misunderstand onpage optimization for just quality content. Remember, having quality content is the first step for rankings. You need to do a whole lot more than that. There are over 200 factors that Google takes into account for onpage optimization. Some of them are:
- Page loading time – How much time does it take for your page to load? The quicker it loads, the better and hence a better ranking signal for Google to rank your website. Even a millisecond difference could cause your website to rank lower than your competitors.
- Keyword usage – Many webmasters think that using a keyword here and there will simply do the magic for rankings. Keywords are not to be used aggressively in the content. Moreover, primary and secondary keywords should be used to get traffic from a mixture of related keywords. Do note that the content has to be connected with the keywords though.
- Inlinking – how well your pages are linked with each other is another powerful search engine ranking factors. Your articles and webpages should be interlinked with LSI or primary keywords. It signals google that your website is good in terms of navigation structure and search engine-friendliness.
- Breadcrumbs – show the visitors where are they on your page. Not only is it helpful for them to return back to the home page, but also for the search engine spiders to crawl and index your website in an organized manner.
Search engines use a number of tactics and calculations into consideration before giving a rank to any website. Thus in order to achieve a high rank, you need to meet all the requirements of the search engines. There are many strategies and tactics which are implemented in order achieve that rank. Therefore your SEO strategy should consist of all those contributing factors which leads to the top search engine rankings. Do note that SEO is a long process and takes time to get your site ranked.