E-E-A-T and YMYL are two important concepts in SEO. E-E-A-T stands for “Experience, Expertise, Authoritativeness, and Trustworthiness.” YMYL stands for “Your Money or Your Life.” These concepts are important because Google uses them to determine the quality of content. Content that is high in E-E-A-T is more likely to rank higher in Google search results. … Read more
SEO
Backlinks are a key factor in Google’s search ranking algorithm, but not all backlinks are created equal. Some backlinks can actually damage your website’s SEO, and these are known as “toxic backlinks.” In this article, we will discuss what toxic backlinks are, how to spot them, and how to manage them. We will also provide … Read more
SEO
In the term SMART Goals, SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. And goals represent clearly defined goals that you can later gauge your success against. SMART SEO goals are the goals of SEO marketing activity and it keeps everyone focused, on track and can help in achieving the goal in a pre-defined … Read more
SEO
Have you heard of the phrase “analysis paralysis”? It is the idea that having too many options can make it difficult to make a decision. Visitors to your website may also experience this if there are too many places to look or if the design is confusing. Visitors will not convert if this occurs. As … Read more
SEO
One of the fields that are equally challenging but lucrative at the same time is Real estate. The National Association of Realtors (NAR) 2020 found that 88% of buyers bought their homes recently through a broker or a real estate agent. Likewise, the study also researched that 73% of buyers interviewed only one agent of … Read more
SEO
No one wants a poor and sluggish website design. After all, a slow website harms a company’s sales and reputation when the agony of waiting for slow web pages to load drives customers away. That’s why websites must be fast, focused, and well-optimized. The speed can be achieved with proper optimization and in recent years … Read more
SEO
Marketing professionals who want to develop a white paper for their company may find it confusing given the wide variations in definitions of whitepapers between industries. A legislative document outlining and endorsing a specific political solution is the term used in politics in the past. Even a business whitepaper can be utilized for a range … Read more
SEO
Businesses can use a variety of marketing strategies to entice clients to make purchases in the business realm. One effective technique for acquiring data to segment and target customers is behavioral marketing. Moreover, behavioral marketing helps shield customers from irrelevant or unwelcome advertisements. In order to determine the unique demands of their clients, firms use … Read more
SEO
Have you heard marketing experts discuss adopting less formal methods to promote goods and services? Maybe one that uses imaginative storylines rather than scripts that are line by line? You probably have, and it’s known as brand storytelling. Although brand storytelling has been around for a while, it is becoming more and more popular as … Read more
SEO
You’re probably already familiar with some of the most important social media platforms for lead generation as a marketer. You’ve probably already heard how important Twitter, Facebook, and Instagram are, and if you use them all as part of your lead generation plan, you might assume you’re good to go. Yet, if you’re a B2B … Read more
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