Google/To Google: Transitive Verb – To use the Google search engine to obtain information about (someone or something) on the World Wide Web (Merriam Webster) Google: Verb – to type words into the search engine Google® in order to find information about someone or something (Oxford Learner’s Dictionary) Google: (Verb) – “…commonly refers to searching … Read more
Gone are the days when you could afford to ignore the internet. Let’s get this straight: Online marketing is overtaking traditional marketing, but in many ways, it’s no different. While there are multiple facets to growing a business, one of the most critical is an online marketing strategy. Nowadays, most people prefer to make their … Read more
We live in a world where tech seems to advance by leaps and bounds on an almost daily basis. However, it is designed that constitutes the driving force behind it, the one that powers it up and shapes it. Design is the philosophy and concept behind the tangibility of invention, and just as it has … Read more
Category : Advanced SEO Techniques , Brand development , Business advice , Online marketing
How Do Google Photos for Businesses Affect Rankings?
Although the Google Business Photos program has been around for quite some time now, it has not been embraced with lots of enthusiasm by the business community. There has been a fear that it is just gimmicky. Others say that there are factors that are more important for ranking than a bunch of cool pictures. … Read more
Ask an SEO expert about link building and you will receive multiple responses – that it is an essential SEO skill; that it combines various skills like psychology, content, marketing, sales, and programming; that it is key to improving search engine traffic, and so on and so forth. According to a 2017 Search Engine Land … Read more
Category : Business advice , Online marketing
8 Free Business Applications That Every Marketer Must Have
Online marketers have a tough deal cut out for them. Trends keep on changing, campaigns keep on becoming more complex, and the scope of work for them keeps on expanding. To stay in sync with times, automate their repetitive work, and get things done quickly (and for free), online marketers need to be aware of … Read more
Small businesses need to focus their marketing efforts on platforms and channels where most of their users are. For most businesses, this search culminates in video marketing. Here are some stats that will drive home the point: More than 5 billion videos are watched on YouTube every day. 500 million+ people watch Facebook videos every … Read more
Category : Brand development , Local SEO , SEO , SEO Basics
The Importance Of Social Media To Your SEO Strategy
Social media has changed the very landscape of the internet. Everyone involved in SEO should understand this and embrace it fully. These two go hand in hand, complementing each other. To have a successful strategy you need to master both and then blend them together in perfect harmony. Why Keyword Research Is Perhaps Even More Important Than … Read more
Category : Advanced SEO Techniques , Online marketing , SEO , SEO Basics
6 Voice Search SEO Strategies You Need to Know In 2023
The ever-changing landscape of the internet, especially in SEO, requires SEO professionals to be flexible and adaptable. Voice search has become increasingly popular, with 20% of searches now being conducted through mobile apps and Android devices. The popularity of voice assistants like Siri, Cortana, and Amazon Alexa is a testament to the growing importance of … Read more
Category : Advanced SEO Techniques , SEO , SEO Experts
What Duplicate Content Is and How It Ruins Your Rankings
Duplicate Content Affects Rankings! Duplicate content is the same or partly the same content on a few URLs. Such pages can lead to a wasting crawl budget, and significant rankings drop as a result. You might think that it’s definitely not about your site but don’t jump to conclusions. In this article, I’ll tell you … Read more