Email marketing continues to grow as one of the most effective channels of online marketing. The 2016 annual email marketing report suggests that emails provide a 4400% ROI and $44 for every dollar spent. With such huge potential in gaining new customers for your business, you should keep emails as the number 1 tactic for … Read more
Your customer is going to make a purchase decision based on two basic factors. The first is the quality of the product and the second is the pricing. Millennial audiences are much smarter and they always compare prices before they click on the buy button. You will make the worst decision of your life if … Read more
Category : Online marketing , search engine optimization , SEO , SEO Basics
Conducting an SEO Audit From Scratch
Chances are you landed on this page in your hunt for a guide to help you with your first site-wide SEO audit. Congratulations; because it’s almost certain that your website’s SEO score will be much better when you’re done with the audit. Doing the audit, however, can be tricky, purely because there could be so … Read more
The smart marketer out there knows how great content marketing can be for any digital brand. The trouble is that for small brands, it becomes difficult to keep on pumping in money for content marketing unless they get concrete results pretty quickly. That’s where I pitch in with help. In this guide, I will share … Read more
The most recent big technological break to hit the social media marketing world is artificial intelligence integration. To be clear, artificial intelligence is not a risk to human domination as indicated by a good number of blockbuster movies. It is simply a way to gather, sort through and analyze the massive amount of customer behavior … Read more
SEO reporting is extremely important from the client’s point of view. SEO reports are exactly where you have an opportunity to showcase to the client the SEO results you have obtained under the constraints of resources. There are several critical aspects to doing SEO reports. Here we drill a little deeper and tell you about … Read more
It’s the era of digital transformation right now, and your business needs to step up its digital marketing game if it wants to keep up with the complexities of the customer journey. Pay attention to multiple touch points and channels, identify possible flaws in your SEO strategy, and optimize and measure data carefully. However, all … Read more
The common understanding of web spamming is limited; everyone knows it’s a problem, but only a few realize the depth to which the problem of spamming has spread. Google’s webspam report reveals what’s hidden about webspam, explains the kind of efforts it’s taking to keep spam out of users of Google search, and reinforces all … Read more
Nowadays video content is gaining more and more traction on all online platforms due to its openness. A video is an extraordinary approach to conveying your message and providing a look at the culture and identity of your company. Making engaging video content will make your brand stand out from the competitors and is also … Read more
Category : Advanced SEO Techniques , Business advice , Online marketing , SEO
SEO Security – Cybersecurity From An SEO Perspective
What is SEO security? SEO security is the use of SEO metrics to identify flaws in a site’s security, to act to solve those issues and to monitor site activity with security in mind. Good SEO practitioners follow security news closely and should increase their clients’ site security by a significant factor. They’re best placed … Read more