Category : Online marketing

Competitor Analysis: How To Crib Off The Competition

Competitor Analysis: How To Crib Off The Competition

Competitor analysis is an important part of SEO. It involves looking at the strategies and tactics of your competitors and using them to inform your own strategy. Competitor analysis can help you identify areas where you can improve your own SEO efforts, such as finding keywords that your competitors are targeting, understanding their content strategy, … Read more

Category : SEO Basics

What Do I Need To Create A Successful Landing Page?

What Do I Need To Create A Successful Landing Page?

For many web designers or SEO experts, the biggest problem can be their landing page. The harsh reality is that its design and content need to be top quality. Otherwise, all of your search engine optimization is wasted, as your visitor will simply leave the site. Over time this will also mean your bounce rate … Read more

Category : Online marketing

The Evolution of SEO Strategy: Ten Years of History

The Evolution of SEO Strategy: Ten Years of History

We’ve talked at length about the future of SEO Strategy and current best practices, but what of the past? Looking back at the history and progression of this craft can be extremely valuable. It serves both for having a reference and helping to predict the next movements of modern search engine giants. Let’s cast an … Read more

Category : Brand development , Business advice , Online marketing , SEO Experts

SEO Freelancer Mistakes – What Not to Tell a Client

SEO Freelancer Mistakes – What Not to Tell a Client

Managing expectations is a big part of SEO freelancing. Clients want a consistent and reliable (repeatable!) experience and for good reason – a good SEO freelancer doesn´t come cheap. We’ve spoken at length about the nature of SEO in that it is a changing and rapidly evolving subset of marketing. This is all easily understood … Read more

Category : SEO

Search Engine Marketing Misconceptions

Search Engine Marketing Misconceptions

Things People Don´t Know About Search Engine Marketing Surprise! You or (let’s be honest, more likely) your client’s understanding of search engine marketing could be well off the mark. It can sometimes feel hard ever to get it “right.” There is a lot to know when it comes to the impact of SEO and how it … Read more

Category : Business advice , SEO

How to Build an SEO Report for Your Client in 2023

How to Build an SEO Report for Your Client in 2023

You know full well that you’re hitting the targets you need for SEO success, but does your boss? It’s a nightmare situation that many experienced SEOs have been through before. The technical and long-term nature of SEO can make it difficult to report. We all have to show our work at the end of the … Read more

Category : Advanced SEO Techniques , SEO , SEO Basics

SEO Best Practices: Emerging Trends For 2023

SEO Best Practices: Emerging Trends For 2023

2023 has brought exciting changes to the SEO world. It’s a fast-moving game as what have been considered SEO Best Practices change continuously. Today we will list a few methods and techniques that have grown in prominence since the turn of the year. Content Aggregation It’s becoming increasingly clear as time goes on that users … Read more