The AMP Project was launched in 2015 by Google in order to improve the performance of the mobile web. AMP is an open-source initiative that aims to drastically reduce the loading time of web pages in order to build high-performing websites across all devices. The AMP framework consists of three components namely AMP HTML, AMP … Read more
Before anything, here are some facts and stats that help explain why pricing could be the single biggest success enabler for your e-store sales. Price is considered the most important factor impacting purchasing decisions in 60% e-commerce sales worldwide, whether it’s smartphone sales, eBooks, or digital marketing and SEO service sales. The number is even … Read more
Is there anything such as a quick SEO win? Conventional wisdom says No. At least not for SEO. Algorithms are becoming smarter and smarter, and only the content that delivers immense value makes it to the top. However, there are some lesser-known tactics and practices you can adopt to get some sensational SEO results super … Read more
Having a high product ranking on Amazon is a great way to expand your sales. Improving your product positioning using Amazon SEO gets you in front of your customers and increases the chances of generating more revenue. Amazon uses an algorithm to rank its products and this algorithm is known by the name A9. As … Read more
Chances are this is the first time you’re reading about TF-IDF. It’s been a key component of Google’s search algorithms for some time now and could be one of the crucial factors impacting your website’s rankings on SERPs. Let’s tell you more about how it’s calculated, what insight it can provide to content creators and … Read more
Local results appear to people who search for organizations and places nearby their location. They appear in various places across Maps and Search. Having accurate and updated business-related information in Google My Business will help in improving your business existence in local searches. Here are 8 factors to rank higher on Google local search: 1- … Read more
Creating a successful brand identity is not a one-day task. It takes years of effort to reach the minds and hearts of customers. Most of the successful brands have some characteristics in common like a complete understanding of the target audience, uniqueness of the USP, passion to do something, consistency in delivering the brand promise, … Read more
If you want your business to succeed, you need to have effective chatbot marketing strategies. Chatbots can help you rise above the competition and improve your user experience by providing real-time communication. 51 per cent of people expect businesses to respond to their queries 24 X 7, as per the results of a survey. Chatbots … Read more
Content marketing is evolving and businesses are constantly increasing their budget to reach more customers and generate extra leads. Every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube. These are huge numbers that businesses need to capitalize upon. Here are the top 6 tools that will help you … Read more
Content marketers don’t have it easy; they start their day with a 20-item to-do list, do it all, and end with another similar list. Then, there are many campaigns running in parallel, people to coordinate with and manage, and upcoming strategies to leverage. An 80-hour workweek might not have been the reason you decided to … Read more