Many people in the marketing industry are talking about neuromarketing, but fewer people actually understand it. In order to better understand customer behavior, a new branch of business research has emerged at the nexus of three well-established disciplines: marketing, marketing research, and brain imaging. Pushing mystical buy buttons into your customers’ brains is just one … Read more
SEO
The way software is built has changed as a result of agile techniques. Agile promotes success for software teams by segmenting work into manageable chunks, obtaining ongoing feedback, and allowing for flexibility to respond to changes. This strategy has proved so effective that other fields, like marketing, have incorporated agile methods into their workflows. According … Read more
SEO
“I need it IMMEDIATELY,” That sounds like something a young child going through the terrible twos might say, but it’s also what today’s buyers are saying. People expect instant satisfaction, and they are making judgments more quickly than ever. The growing use of smartphones has caused and enabled this behavioral transformation. Smartphone users not only … Read more
SEO
Content curation is more than just sharing. Finding the best material that appeals to your audience will encourage them to return to you. A useful tactic for all social media marketers is content curation. Curation is a means to provide your followers with more than just re-sharing other people’s material; it also highlights your own … Read more
SEO
One of the most intriguing—and contentious—aspects of marketing is the psychology of color as it relates to persuasion. In our opinion at OTT SEO, the issue has always been an insufficient depth of study. Color psychology in marketing and branding is frequently represented in flashy infographics that hardly ever go above See ‘n Say levels … Read more
SEO
“Transparency” and “trust” are trendy marketing terms. Although there are differing views on their efficacy, it is nonetheless true that openness and honesty are the cornerstones of true relationships. Both in professional settings and interpersonal interactions, this is true. In this post, we’ll talk about how being open and honest with your customers encourages them … Read more
SEO
Experienced content creators are ardent social media users who develop high-quality pictures and messaging for target audiences using a variety of creative marketing talents. If you know what you’re doing, creating content can be a lucrative and varied job that is lined with intriguing potential (look at what some TikTok creators can make). In this … Read more
SEO
Just posting is insufficient today. According to social media statistics, the vast majority of businesses market through social media platforms. Also, you must continually be active on all the platforms where your audience is present if you want to leave an impression on them. Nonetheless, managing all the facets of social media is a massive … Read more
SEO
A strong lead nurturing strategy is more important as businesses use inbound marketing to increase their lead generation. Most of the time, just a tiny portion of your inbound leads will be prepared to make a purchase right away, leaving upwards of 90% of your inbound leads untapped. The outcomes of your inbound marketing approach, … Read more
SEO
SMS marketing is quickly gaining popularity for reaching customers via their mobile devices. To distribute the material to mobile devices via SMS (short messaging service), businesses typically contact mobile phone operators. SMS marketing is incredibly intrusive but also effective because SMS texts can be received by all mobile devices. Finding the ideal balance and utilizing … Read more
SEO
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
