Marketing has turned out to be the most crucial part of the business. However, it’s not easy for anyone to spend all their time in marketing. Or else automate those repetitious tasks altogether? What is Marketing Automation Tools? Marketing automation is the method where using software and technology to build and implement applications to automate … Read more
Social media marketing agencies help businesses to promote their products and services on social media platforms. Social media marketing is a type of internet marketing in which social media platforms are used as a marketing tool. The main aim of social media marketing is to build brand awareness and create a community of customers and … Read more
OnlyFans is a social media site similar to Instagram and Facebook. The only difference is content creators can charge a monthly fee from their followers to access their OnlyFans page. Furthermore, there is a widespread misconception that OnlyFans is only utilized by porn actresses, but this is far from the truth. A range of content … Read more
Category : Advanced SEO Techniques , Online marketing , SEO , SEO Basics , Vlog
SEO in 5 Minutes – What is SEO? Breaking Myths
Most of you are still “new” to the term SEO. However, SEO has existed since the dawn of the Internet. Some still think that when someone refers to doing SEO for their business, they only mean Google, but that is just not true.
SEO has been misunderstood at its core, and therefore we can start this video by allowing you to understand how SEO is basically another word for:
Organic Traffic, Organic Growth, Organic Engagement, Organic Exposure, Organic Rankings
So anything that is ORGANIC and came naturally to your business, your brand, your profile, or your store without “force” or being paid for, well… that’s SEO.
And yes, SEO works on Instagram, Twitter, Youtube, and obviously on Google, which is the leading source of Organic traffic for ALL the social search engines in the world.
Now that we have established What SEO IS, we can talk about some of the so-called Myths that somewhat occupy some of you.
Myth number 1.
SEO is NOT for everyone, WRONG! SEO is for EVERYONE, and it’s done via EACH search engine separately, we strongly recommend ANY type of business to try SEO with the right company! One with credentials that can’t be discarded.
Content is ENOUGH to Rank. WRONG! Content is literally the lowest ranking barrier when it comes to Google’s algorithm, the goal behind CONTENT is to simply explain who you are in words that are easily understandable by all humans and engines. Content is subjective to its QUALITY, Consistency, and REACH.
More Backlinks = Faster Rankings – WRONG – Backlinks are critical for ranking competitive keywords, quality backlinks can’t be bought, only earned, so how does one EARN such links? Let me help you if you EVER see an ad offering you the following:
Dofollow links, Backlinks sale, EDU links, Gov Links, Wiki Links, Instant Ranking
STAY AWAY
I could go over forever, and we’ll have more chapters covering the disasters in doing the wrong SEO or hiring the WRONG SEO Company to rack your business.
I would highly recommend you do the following before hiring a digital firm with such huge responsibilities built in:
Look for the company in Google, and Check if they Rank for their main competitive terms.
This will instantly eliminate all the trash and keep your focus on drilling down the list of leaders so you can feel a bit safer knowing they CAN at least RANK themselves, possibilities are that they can do the same for me.
Look for Credentials online about the company, Awards, and Big publications involving the firm in Teaching rather than selling.
Look for case studies and check their authenticity, everyone can SAY “Hey, we did SEO & Marketing for companies like Skyscanner, WhiteSands, TedX” but how many of them will SHOW you the case study about them and let you speak to their HAPPY client to soothe your emotions and worries?
To summarize:
SEO is EVERYTHING, and you should pay attention to this list of suggestions in our video to avoid such catastrophic dangers for your business.
This is it, for now, if you still need help, drop us a line :).
Thanks for watching, & have a great day
Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specializing in creating brand partnerships. Its core values and corporate culture have allowed it to function as an investor and promoter for its partners.
Isn’t it interesting? You build a website where you add a few affiliate links, and then you can start earning the passive income which you always have dreamt of. However, Blogging is not only a way of making money through affiliate marketing, but there are also other scopes like email lists, Microsites, and Video marketing … Read more
Basically, a web designer’s tools change revenue-growing websites, and concepts to live. You might be using website builders such as Squarespace and Wix, for designing your site without coding. Else, you can go for a comprehensive and personalized suite of web design tools, which involve digital design software and code editors. Basically, this web design … Read more
Category : Brand development , Online marketing
Brand Advocacy: The Most Valuable Marketing Strategy Today
Brand advocacy is when customers become unofficial representatives of your brand. They actively promote your brand to their friends, family, and online networks, and they do so with enthusiasm and without any financial incentive from you. This kind of advocacy is incredibly valuable, as it builds trust and credibility for your brand. Brand advocacy can … Read more
Category : Vlog
Over The Top SEO
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If you understand that enterprise marketing strategy is the most crucial part of your business’s future and financial success. Although, not each tactic will bring the best result every time. There are numerous ways of strategy that can be implemented to reach the next level of growth. Several businesses have measured up from small – … Read more
The concept of the metaverse is taken from the science fiction book of Author Neal Stephenson. Metaverse is a more advanced version of social media, where people can interact with each other in a virtual 3D world. Metaverse is still in its infancy, but it is already having a major impact on the marketing industry. … Read more