Top Real Estate Marketing Techniques: How to Attract More Clients

One of the fields that are equally challenging but lucrative at the same time is Real estate. The National Association of Realtors (NAR) 2020 found that 88% of buyers bought their homes recently through a broker or a real estate agent. 

Likewise, the study also researched that 73% of buyers interviewed only one agent of real estate during their home search. a number that emphasizes the significance of raising awareness and getting in front of purchasers as soon as feasible. That is why understanding real estate marketing is essential for anybody working in the industry.

I’ve prepared a list of real estate marketing techniques that top agents utilize to advertise their firms below. Whether you’re just starting out or an experienced realtor trying to attract new clients, these marketing suggestions can assist you in developing a successful marketing strategy. For a deeper dive, explore our guide on Online Marketing Accounting Firms.

For more technical SEO insights, explore our Core Web Vitals checklist and SEO fundamentals guide.

Top 20 Real Estate Marketing Strategy For 2023

1. Build a website

Many customers use the internet to research products and services before making a purchase. Making a website for your real estate company can show potential clients what you have to offer. Add listings on your site and maintain them up to date; this will keep prospects coming back as they look for properties.

And add something unexpected to make your website stand out. Consider this mortgage calculator, a simple value addition for visitors.

2. Create a blog 

You can also establish a blog and publish SEO-friendly material. This ensures that your posts always appear in prospect search results. Google Analytics and Ahrefs are two tools that can help you uncover the search terms and keywords that your target clientele is looking for and inspire you with new topic ideas.

Make it simple for them to access your main website and include links to your profile pages on other real estate websites so they can learn more about you and your company. For a deeper dive, explore our guide on SEO Report See save.

Don’t forget to include eye-catching graphics in your posts. This infographic would complement any blog post or email marketing campaign.

3. Make an email marketing campaigns 

Send out a monthly newsletter with a roundup of your blog’s material, and notify contacts when new property listings become available. Add photographs of the properties that connect to the complete listing, as well as a video walkthrough or virtual staging of the home.

4. Appoint virtual staging 

How can you pique the curiosity of buyers? Using a virtual staging website, you may give them a sneak peek of what the house looks like. Internet staging saves you time and money over traditional staging. In addition, according to a 2018 research of 4,200+ properties, 85% of staged homes sold for 6-25% more than unstaged homes.

5. Try experimental marketing 

Experiential marketing engrosses prospects by “inviting them to interact with a business in a real-world context.” Organize a tour of the region you’re selling in, an event to teach area homebuyers about the home-buying process, or an open house and invite purchasers to visit the home.

6. Collaborate with nearby business 

Utilize your local connections to promote listings and invite clothes boutiques, home design showrooms, and coffee shops to join in an open house event. Set up pop-up stores in different rooms of the property to entice prospects to attend your open house.

This encourages prospective buyers to investigate each space, and you can collaborate with local businesses to identify discounts on things that can be offered to home purchasers.

7. Go with paid Instagram promotion 

Instagram is another platform for connecting with home buyers, promoting your listings, and growing your brand. And with paid promotion, your most attractive photographs can reach even more people.

Ads on Instagram allow you to choose your target demographic, budget, post type (e.g., image, video, carousel), and promotion length. You may also use certain hashtags to ensure that your posts are seen by the people you want to reach.

8. Go with drone photography 

By using drone photography take sweep shots of the exteriors of the home and landscape surroundings. In order to take the perfect shot buy a drone or use a drone service such as Sold by Air or HouseLens. 

To include the excitement factor in your listings use photos. Video can be used to augment virtual tours or walkthroughs by highlighting outdoor elements like patios and pools.

Do you lack the drone photography skills required to present your clients’ property in the best light? Drone Base, for example, has thousands of expert photographers worldwide that specialize in both residential and commercial real estate.

9. Make a Zillow profile 

With over 188 million monthly readers, Zillow allows you to get your company in front of thousands of new prospects. This Zillow guide walks you through the stages of creating your own profile. Your profile enables you to share your listings with a large audience and communicate with potential clients, enhancing your chances of finding a new buyer.

10. Ask for referrals

There 41% of the sellers go with a real estate agent which they found through a referral from family or friends. Therefore, if you’re not looking for a referral then you should be. 

Take follow-up with buyers later after some time they shifted into their new home to ask how they are enjoying their new property and also ask for a referral request in your email. 

Does the new home feel like home yet?

Hello (Buyers name)

I believe you are settled into your beautiful new home. You choose the best neighborhood to buy it, and I’m very happy to have been capable to assist you with this procedure. 

I had a great time dealing with you. I’d love to work with any friends or family members who are looking to purchase or sell in the region. Next week, I’ll be having a happy hour to chat about the current market with others.

Please forward this event link to anyone you believe might be interested: [Put a link to the event page here]

Regards 

(your name)

Some realtors will offer to host a housewarming party for their new homeowners and use the guest list from the party to meet with the potential purchaser

11. Create your personal videos 

It’s no secret that video can be an extremely effective tool for realtors. And it doesn’t have to be expensive. Whether you utilize video software to record a message from your laptop pitching your services to a possible client or a well-produced movie like the one below with client testimonials, video can be a method to stand out from the crowd.

12. Co-host a webinar

Do you want to make it as simple as possible for potential buyers and sellers in your area to grasp the current market? Collaborate with a local lender, title business, or even your favorite staging agency to conduct a webinar on a topic of interest to folks considering a real estate relocation.

For example, you and a local home improvement provider may collaborate to host a webinar on the top five most important upgrades sellers can make to their homes to increase sales prices. These changes and tastes can vary by state, thus this can be significant information for merchants that they cannot discover online.

13. Collect and showcase testimonials 

Your previous delighted clients are a wonderful resource for increasing your credibility and developing trust through real estate marketing. If a deal goes smoothly, follow up with the people you assisted and request a paragraph-long blurb about how helpful you were.

If you have that content — and the permission of those clients to project it — post it on your website so prospects can get a true sense of how successfully you’ve previously treated individuals in their position.

14. Leverage authentic advertising media 

While the real estate market has not been immune to the rising tide of digital transformation, some old-school marketing tactics can still be incorporated into a successful real estate marketing strategy. Print advertisements and billboards, for example, can often provide a significant boost to real estate brokers’ marketing efforts.

15. Generate your website for mobile 

This is true for every business that maintains a website, and real estate brokers are no exception. Your web experience should be as frictionless as possible. When prospects want to learn more about your company, they shouldn’t have to struggle with a clumsy, “desktop condensed onto a phone screen” mobile site.

16. Actively utilize social media profiles 

Having an active and engaging social media presence is one of the most effective methods to position yourself as a trusted advisor to prospects, attract interest, and interact with new clients. Join local Facebook groups and respond to relevant queries that occur — and make comparable efforts on other platforms such as Twitter and LinkedIn.

You can also provide useful content to your followers. Establish yourself as an authority in your field in some way by demonstrating that you know what you’re talking about. Potential clients want to interact with estate agents that understand the practice, their niche, and their areas – use your social media presence to demonstrate that you understand all of these.

17. Balance an email newsletter

The best way to keep yourself at peak of your potential client’s mind is just by staying active and in touch with them through a newsletter. Update them about listing in their area, send them necessary content, and report on niche news of real estate. Particularly, it doesn’t have to be perplexing or extensive, what you have to do is just make them think about you by letting them know you are in touch with the latest trend across the market. 

18. Craft a stand-out business card 

Producing high-quality, visually appealing business cards is one of the most effective ways for real estate agents to promote their businesses and display professionalism. Business cards are inexpensive and can help you capitalize on any in-person interactions you may have with potential clients. These are essentially micro-marketing materials that operate as immediate calls to action for any prospect engagement.

19. Walkthroughs Fim video 

Contemporary customers are open to immersive experiences, especially when it comes to getting to know potential homes. Whether you’re selling or leasing a property, taking detailed video tours of it and uploading such films with your listings can add legitimacy and curiosity to your real estate marketing.

20. Expand in branded swag 

Consumers love free items, from keychains to mugs to pens to can koozies and everything in between, so if you have the opportunity to supply such swag, grab it. It’s a wonderful strategy to spread your brand and keep your services at the forefront of potential clients’ minds while attracting and retaining them.

Frequently Asked Questions

Q: What is this guide about?

This comprehensive guide provides strategies and best practices for achieving success in your marketing efforts. Following these approaches can help improve your results and competitive advantage in your industry.

Q: How long does it take to see results?

Results vary depending on consistency and implementation quality. Most strategies require 3-6 months of dedicated effort before significant improvements become visible. Ongoing optimization and patience are essential for sustainable success.

Q: Do I need professional help to implement these strategies?

While basic implementation can be done independently, professional guidance often accelerates results and helps avoid common mistakes. Consider working with experts if you lack internal resources or need faster outcomes.

Q: What are the most important factors for success?

Key success factors include thorough research, consistent execution, quality over quantity, regular performance monitoring, and adapting to changes in your industry. Data-driven decision making is crucial for ongoing improvement.

Q: How do I measure success?

Success measurement depends on your specific goals but typically involves tracking key performance indicators (KPIs) relevant to your objectives. Common metrics include traffic, conversions, revenue, and engagement rates.

Q: What digital marketing channels should I focus on?

The best channels depend on your audience and business type. Most businesses benefit from a combination of SEO, content marketing, social media, and paid advertising. Start with channels where your audience is most active.

For a deeper dive, explore our guide on SEO Ranking Factors Important.

Real Estate Digital Marketing: Platform-Specific Strategies

Effective real estate digital marketing requires platform-specific execution adapted to where buyers and sellers are actively searching and engaging. The channels that consistently deliver the highest ROI for real estate professionals:

Google Search Ads for real estate capture buyers and sellers at the highest-intent moment — actively searching for an agent or property. Effective real estate Google Ads campaigns use tightly themed ad groups targeting specific service + location combinations, call extensions that drive direct phone inquiries, and landing pages optimized for the specific query intent.

Facebook and Instagram for real estate excel at building local brand awareness and retargeting. Custom audiences built from your website visitors and past client email lists, combined with lookalike audience expansion, allow highly targeted local advertising at relatively low CPM. Video tours and property walkthrough Reels consistently outperform static image ads for engagement.

LinkedIn for luxury and commercial real estate provides unique targeting for high-net-worth individuals and commercial decision makers. LinkedIn’s job title and company size targeting reaches executives, business owners, and high-income professionals at CPMs that — while higher than Facebook — reflect the value of the audience for premium real estate categories.

Nextdoor for neighborhood authority allows real estate agents to establish hyperlocal presence within specific neighborhoods. A “neighborhood specialist” positioning on Nextdoor, supported by consistent helpful local content, builds the community authority that drives referral-driven leads at very low cost.

OTT SEO’s local SEO services and paid advertising programs are purpose-built for local service businesses including real estate. The National Association of Realtors’ annual research on homebuyer digital behavior provides authoritative benchmarks for digital marketing investment decisions.

Video Marketing for Real Estate: Maximizing Property Exposure

Video has become the dominant format for property marketing, with listings featuring professional video receiving dramatically more inquiries than photo-only listings. The ROI on real estate video is clear: properties with video tours sell faster and often at higher prices than comparable properties without video.

Property walkthrough videos remain the highest-performing real estate video type. A professionally produced 2-3 minute walkthrough that showcases the property’s highlights, flow, and features gives remote buyers the context to make confident decisions, and local buyers a compelling reason to schedule an in-person showing.

Neighborhood and lifestyle videos address the buyer question that property photos can’t answer: “What’s it like to live here?” Showcasing nearby restaurants, schools, parks, transit options, and neighborhood character creates emotional purchase motivation that pure property metrics cannot achieve.

Market update videos position the agent as the local market authority. Monthly “30-second market update” short-form videos for Instagram Reels and YouTube Shorts build consistent visibility in target neighborhoods at low production cost.

Client testimonial videos carry exceptional conversion weight for real estate — seeing and hearing a real client describe their positive experience with an agent builds the trust that drives new client inquiries. Written testimonials are standard; video testimonials differentiate.

OTT SEO’s video SEO guide provides the optimization framework for maximizing search visibility from real estate video content on YouTube and Google. For production standards and distribution strategy, see our digital marketing strategies guide.

Real Estate Marketing Technology Stack: Tools That Drive Results

The right technology stack eliminates manual work, improves lead response time, and enables the kind of systematic marketing execution that consistently outperforms ad-hoc approaches:

The Evolution of Digital Marketing: From Traditional to Modern Approaches

Digital marketing has undergone a remarkable transformation over the past two decades, evolving from simple banner advertisements and email campaigns to sophisticated, data-driven strategies that leverage artificial intelligence and machine learning. Understanding this evolution provides valuable context for developing effective modern marketing strategies that resonate with today’s consumers.

The early days of digital marketing were characterized by interruptive advertising tactics that prioritized visibility over relevance. Companies spent significant budgets on display ads that reached broad audiences but delivered limited engagement. As consumer behavior shifted and technology advanced, marketers began recognizing the value of permission-based marketing and targeted approaches that delivered personalized messages to specific audience segments. For a deeper dive, explore our guide on Behavioral Marketing.

Today’s digital marketing landscape demands integrated approaches that combine multiple channels and tactics into cohesive customer experiences. The most successful businesses recognize that modern consumers interact with brands through complex, non-linear journeys that span multiple devices and platforms. Meeting customers where they are requires sophisticated targeting capabilities, real-time personalization, and seamless cross-channel experiences.

The integration of marketing technology has enabled unprecedented levels of automation and optimization, allowing marketers to deliver the right message to the right person at the right time. These capabilities have transformed marketing from an art to a science, enabling continuous improvement based on real-time performance data and predictive analytics.

Strategic Content Development for Search Engine Success

Content remains the foundation of successful digital marketing, serving as the primary mechanism for attracting organic traffic, building brand authority, and engaging target audiences. Developing a comprehensive content strategy requires understanding search intent, creating valuable resources, and optimizing for both search engines and human readers.

Effective content addresses specific search queries while providing genuine value to readers. This requires deep understanding of your audience’s needs, questions, and pain points. The best content answers questions comprehensively, provides actionable insights, and offers unique perspectives that readers cannot find elsewhere.

Content optimization extends beyond keyword placement to include structural elements, readability, and multimedia integration. Well-structured content with clear headings, bullet points, and visual elements performs better in search results while delivering superior user experiences. Mobile optimization is particularly critical as mobile traffic continues growing.

Content promotion and distribution are equally important as creation. Even excellent content delivers limited results if target audiences cannot discover it. Strategic distribution leverages social media, email marketing, influencer partnerships, and paid promotion to maximize content reach and impact.

Data Analytics and Performance Measurement Fundamentals

Modern marketing success depends heavily on sophisticated analytics capabilities that enable data-driven decision making. Understanding which metrics matter most and how they connect to business outcomes allows continuous optimization of marketing efforts and improved return on investment.

Essential marketing metrics include traffic volume and sources, engagement rates, conversion rates, customer acquisition costs, and lifetime value. Each metric provides insights into different aspects of marketing performance, and comprehensive analysis reveals the full picture of marketing effectiveness.

Attribution modeling helps marketers understand how different touchpoints contribute to conversions. Multi-touch attribution provides more accurate pictures of customer journeys than last-click attribution, enabling better allocation of marketing budgets across channels and campaigns.

Advanced analytics approaches segment data by multiple dimensions to identify patterns and opportunities that aggregate data might miss. Understanding audience segments, channel performance, and campaign effectiveness enables continuous optimization and improved results over time.

Building Brand Authority Through Thought Leadership

Establishing thought leadership in your industry provides significant competitive advantages, including increased brand awareness, customer trust, and organic visibility. Thought leadership requires consistent creation of valuable content that demonstrates expertise and unique insights.

Effective thought leadership content addresses emerging trends, challenges conventional wisdom, and provides actionable guidance that readers can apply to their own situations. This type of content positions your brand as an authority that audiences can trust for reliable information and guidance.

Building thought leadership requires sustained effort over time, with consistent publication of high-quality content that addresses relevant industry topics. The most successful thought leadership strategies identify unique perspectives and expertise areas that differentiate your brand from competitors.

Distribution amplifies thought leadership impact. Strategic promotion through social media, email marketing, industry publications, and speaking opportunities extends reach and builds recognition among target audiences.

Maximizing Return on Marketing Investment

Proving and maximizing marketing return on investment requires clear objectives, sophisticated tracking, and continuous optimization. The most successful marketing organizations treat marketing as an investment that must deliver measurable returns rather than an expense that cannot be quantified.

ROI calculation requires understanding customer lifetime value, acquisition costs, and the contribution of marketing activities to revenue generation. These calculations enable informed budget allocation decisions and help identify the most effective marketing tactics for your specific business.

Continuous testing and optimization improve marketing performance over time. A/B testing, multivariate testing, and iterative improvement processes enable identification of optimal approaches and continuous enhancement of marketing effectiveness.

Marketing automation improves efficiency while enabling personalization at scale. Automating routine tasks frees marketing teams to focus on strategic initiatives while maintaining consistent customer experiences across touchpoints.

Future-Proofing Your Digital Marketing Strategy

The digital marketing landscape continues evolving rapidly, with emerging technologies, changing consumer behaviors, and new platforms creating both challenges and opportunities. Future-proofing your strategy requires staying current with trends while maintaining focus on fundamental marketing principles.

Artificial intelligence and machine learning continue transforming marketing capabilities, enabling more sophisticated targeting, personalization, and optimization. Businesses that embrace these technologies gain competitive advantages through improved efficiency and effectiveness.

Privacy regulations and changes to third-party cookies require adaptation of tracking and targeting approaches. First-party data strategies and consent-based marketing become increasingly important as the industry transitions to a privacy-focused environment.

Voice search, visual search, and AI-powered search experiences create new optimization requirements. Adapting content and technical strategies for these emerging search modalities positions businesses for success in evolving search environments.

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